MAM

DDB Mudra South & East appoints Tejali Shete, Ajay Menon as senior creative directors

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/04/24/mam-people-priority-3.jpg?itok=PCkftdPa

MUMBAI: DDB Mudra South and East has appointed Tejali Shete and Ajay Menon as senior creative directors. The duo will be based out of the agency’s Bengaluru office. 

With over a decade of experience in the creative communications industry, Shete joins DDB Mudra from Grey Worldwide and a short stint at Leo Burnett, Kuala Lumpur. Shete has worked with agencies including Contract, Lowe Lintas, Ogilvy & Mather, Creativeland Asia, and Percept/H.

On the other hand, Menon joins DDB Mudra from JWT Chennai where he was senior creative director & AVP. With over 16 years of experience, Menon has worked at Orchard in Mumbai, JWT in Chennai and Saatchi in Bengaluru.

Shete said, “Joining DDB Mudra South and East was an easy decision for me, considering their diverse brand portfolio that carries immense potential, the quality of talent and a young and energetic team. Besides, I am excited to work with Sonal Dabral, whose work I have been following since the days when I was cutting my teeth in advertising. He has fostered an excellent balance between creative excellence and focus on client success at DDB Mudra, which would help us as a team to achieve laurels on national as well as international platforms.”

Menon added, “Back in Bengaluru after nine years, coming to DDB Mudra is in many ways, a homecoming. This agency offers some great things - strong leadership, an emphasis on creativity, an open culture, a terrific team and great brands. In other words, all the necessary elements to create great advertising. It’s an opportunity that no creative guy looking to making an impact will pass.”

DDB Mudra South & East president Ranji Cherian said, “I am delighted to have Tejali Shete & Ajay Menon join our team at DDB Mudra South and East. They come in with solid experience and strong body of work to showcase. They are extremely talented and nice to work with and fit into our DDB culture that prioritizes creativity & humanity. I am confident that their contribution will take our agency to greater heights."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/20/subway.jpg?itok=YkOQwGji
Subway India launches TVC for Chhota Sub

MUMBAI: Subway India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea ‘Chhota Sub Khao, Aur Jo Marzi Le Aao’ in an entertaining way.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/20/wolfhowl.jpg?itok=CUaudJGv
WolfzHowl collaborates with Leap Frog Strategy for brand management

MUMBAI: WolfzHowl Strategic Instigations, the 7-year-old brand strategy firm founded by Kalyan Ram Challapalli has entered into an alliance with Semiotics specialist firm, Leapfrog Strategy Consulting. Given this new marketing era, both partners in the alliance believe that new thinking,...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/20/chirag.jpg?itok=_8cxX6de
Bombay Shaving Company appoints Chirag Taneja as chief revenue officer

MUMBAI: Men's skincare brand Bombay Shaving Company (BSC) has on-boarded Chirag Taneja as Chief Revenue Officer (CRO) in its bid to strengthen its online presence as it aims to cross the INR 100 crore revenue mark this year. Chirag Taneja will lead the entire online business including D2C...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/Anirudha_Khopade.jpg?itok=UmRwL5EM
The future of AI and ML-driven platforms in the coming decade

Whenever I talk about artificial intelligence (AI) and machine learning (ML), most people immediately think of Terminator or one of the many sci-fi movies that show super-intelligent machines trying to overpower the human race. But in reality, we use AI in our day-to-day lives more often than we...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/BARC.jpg?itok=HD4Jib9E
Santoor is top brand in 2020's first week of BARC rankings

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 4 January and 10 January, 2020 respectively. The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/Ola_800.jpg?itok=CH0dbROG
'Heroes of Ola' campaign enables customers to share experiences with driver-partners

MUMBAI: Ola, India’s largest ridesharing company, announced the launch of its ‘Heroes of Ola’ campaign which sheds light on the efforts made by their driver-partners who continue to contribute beyond their call of duty. The company is currently out to its 200 million+ consumers through different...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/TSP.jpg?itok=-4uknhnh
TVF's The Screen Patti collaborates with Likee to promote its Webseries "Awkward Conversations with Girlfriend"

New Delhi: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with TVF's The Screen Patti (TSP) to promote newly launched web-series 'Awkward Conversations with girlfriend' by TSP. The sit-com spanning over six episodes focuses on the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/Wunderman_Thompson.jpg?itok=1pCgCp7Q
Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade.

India, January 2020: As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps readers prepare for emerging consumer behavior with 100 original trend predictions from the Innovation Group. Split into 10 categories, each trend delivers a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/Omnigel.jpg?itok=JwdUsUp7
Omnigel creates first-ever Rahat Ratna to aid unsung heroes of Magh Mela 2020

Mumbai: Omnigel, India’s no.1 pain recovery gel from the house of Cipla will enable over 30,000 unsung heroes to operate in a seamless manner at the Magh Mela this year. Held in the pristine city of Allahabad from 10th January to 21st February 2020, Omnigel will provide one-of-a-kind pain recovery...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories