MAM

CredAvenue onboards Abhishek Mehrotra as its CHRO

To bolster the company’s people culture while cultivating innovative, growth-driven environment.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/01/25/img_25012022_145849_800_x_800_pixel.jpg?itok=rHt_erQ4

Mumbai: Homegrown debt markets platform CredAvenue has announced the onboarding of Abhishek Mehrotra as chief human resource officer (CHRO).

In this role, Mehrotra will be responsible for leading the company’s human resource function, thereby bolstering CredAvenue’s people culture while cultivating an innovative, growth-driven environment.

“For us, this is a mission-critical role. Our business is all about people. Hence, we have prioritised HR as one of the most critical and core business functions since our initial days of building a people-centred, best-in-class culture," said CredAvenue founder and CEO Gaurav Kumar. "We are passionate about creating a caring, collaborative, and shared work atmosphere that results in happier employees. While we have been cultivating a diverse, agile, transparent, and enthusiastic work culture, we need to have an HR leader with nuanced understanding and a proven track record of leading our people initiatives to the next phase.”

“Abhishek will channelise our collective goals and individual capabilities by bringing the best global HR practices and innovations to keep CredAvenue a people-first organisation. Through his broad experience, Abhishek will guide us to create a culture where each individual will thrive. Our people are our most valuable asset,” he further said.

Mehrotra has over two decades of experience in human resources, including establishing and improving HR and organisational structures at leading tech, start-up, and telecom companies. He has enabled employee success in high-end R&D, complex managed services, and social media domains across Western and Eastern work cultures with organisations such as IBM, Nokia, Huawei, and Bytedance. 

In his last leadership assignment with Bytedance, he scaled the people management function at TikTok in the SEA markets while also guiding the India team through challenging times. 

“CredAvenue is one of the rare start-ups that has followed the people-first philosophy from inception, and that was very evident in the founder’s thinking from the very first time we interacted," commented Abhishek Mehrotra. "I am looking forward to building the people's organisation of tomorrow and introducing unique practices in learning and development, mental wellness, diversity and inclusion, and upskilling initiatives for enhancing the overall employee experience."

CredAvenue plans to increase its headcount from 400 to 700 people in the coming fiscal year. It is hiring talent from various tech and management areas at all levels, including freshers, mid-level, and senior-level positions, said the statement.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/divya-batra.jpg?itok=-qu15DED
Haldiram Snacks appoints Divya Batra as head of marketing

Divya Batra has joined Haldiram Snacks as head of marketing. She took LinkedIn to share this news. Before joining Haldiram, Batra was associated with McCormick which she joined back in 2012.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/vb.jpg?itok=mFgsyPwD
Pepperfry appoints Anand Batra as the chief financial officer

The e-commerce furniture and home goods company, Pepperfry announced on Friday the appointment of Anand Batra as its chief financial officer (CFO). This is Batra’s second stint with Pepperfry, his first being a five-year stint during the early days of Pepperfry’s inception.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/ad.jpg?itok=zXtTH8bE
Guest Column: Four tools to enhance your campaigns and accelerate earnings

As the world is moving to the digital space in overwhelming numbers, people have several questions about opportunities to make money. Contrary to public opinion about the learning difficulty accentuated by digital platforms, several new tools have emerged, leading bloggers and other online...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/mm.jpg?itok=kCKVbIX9
Madison Media Ultra wins media mandate for Jyothy Labs

Madison World’s Madison Media Ultra has won the media mandate for Jyothy Labs. The agency will be responsible for traditional media and digital media mandates for the client including TV, print and digital.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/bb.jpg?itok=tbvVOPjY
Bombay Shaving Company appoints Varun Gupta as senior vice president - growth

Personal care brand, Bombay Shaving Company has appointed Varun Gupta as senior vice president – growth. With this appointment, the Delhi based grooming and hair removal brand further strengthens its executive leadership to deliver on its mission of “of reaching two crore bathrooms.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/z.jpg?itok=PJV1fiWP
Omnicom Group’s Annalect India elevates its executive leadership team

Annalect India on Thursday announced the elevation of their executive leadership team in India. The company will be completing their 10-year milestone journey in India this August as Omnicom’s delivery and capability centre.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/26/audible.jpg?itok=YnKYWZ-X
Wavemaker wins Amazon’s Audible global media account

Amazon’s audio storytelling platform Audible has consolidated its media investment with GroupM’s agency Wavemaker. The brand has signed the agency for an integrated global media account with an aim to streamline its global marketing initiatives.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/26/t20.jpg?itok=ZmQ9TB4G
My11Circle partners with Women T20 Challenge 2022 as official title sponsor

Games24x7’s fantasy platform, My11Circle, has partnered with Women’s T20 Challenge 2022 as the official title sponsor.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/26/arte-hisense.jpg?itok=dumfvKNd
Art-E Mediatech bags digital mandate for Hisense

The full stack agency Art-E Mediatech on Thursday has won the digital mandate for Hisense. As a part of this partnership, Art-E Mediatech will now be responsible for Hisense’s partner in strategy formulation and social media strategy, media buying, influencer marketing and website related services.

MAM Digital