MAM
Report on Shemaroo

Bacardi India taps Zeenah Vilcassim as marketing director

She was previously global brand director for Dewar’s Scotch whisky.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/04/19/img_19042021_121445_800_x_800_pixel.jpg?itok=j57mUlut

NEW DELHI: International spirits company Bacardi India, has appointed Zeenah Vilcassim as marketing director. She will head consumer and customer marketing across the entire Bacardi portfolio of brands starting this month.

Vilcassim will be responsible for driving synergies across marketing, commercial and finance teams to ensure campaigns are effective, impactful and deliver on business goals. She will be based out of the company’s Gurugram head office and report to Bacardi India managing director Sanjit Randhawa.

She began her career with Bacardi four years ago as global brand director for Dewar’s Scotch whisky. During this time, she focused on growing the brand’s footprint in emerging markets and oversaw the marketing of three award winning innovations.

Vilcassim said, “During my time as global director for Dewar’s Scotch whisky, India was – and still is – one of our most exciting markets. It is incredibly diverse, dynamic and constantly evolving. Each one of our iconic brands has an opportunity to play an authentic role in the hearts and minds of the Indian consumer. I can’t wait to get started and bring a little bit of creative rebellion into all that we do.”

Vilcassim began her career as an economist and moved to a management consultant role in global banking at Ernst and Young. Her pivot into marketing was driven by an interest in combining data, analytics and creativity to accelerate business growth. She has held previous positions within digital analytics and content and also led the entire UK operations as managing director at Protein before joining the team at Bacardi.

Randhawa added, “As we continue to build and grow our portfolio in the country, we are thrilled to have Vilcassim as part of the India leadership team. She has played an integral role in the Dewar’s brand’s global journey and will now be instrumental in driving the strategic direction and growth for the entire brand portfolio of Bacardi in India. With consumer at the heart of all our efforts, we’ll work closely to deliver on moments that matter and create solutions as well as campaigns that resonate with our audiences.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/nur.jpg?itok=BnykHqj0
Brands pay homage to the ‘silent heroes’ on International Nurses Day

Celebrated world over as the birthday of Florence Nightingale, 12 May or ‘International Nurses Day’ recognises the work of nurses around the globe. Since the beginning of the pandemic, compromising their own safety.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/maya.jpg?itok=6AC_y8jC
Mayank Jain joins CarDekho Group as CEO – new auto business

Auto-tech company CarDekho has further fortified its leadership team by appointing Mayank Jain as CEO of its new auto business. He will be responsible for strengthening the organisation’s new auto offering, and deepening engagement with OEMs, dealer network and other enterprise partners.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/pd.jpg?itok=v1OzdxIm
Mercedes-Benz elevates Pradeep Srinivas as marketing head

German premium carmaker Mercedes-Benz on Wednesday rejigged its sales and marketing unit and brought in Pradeep Srinivas as head of the marketing and customer services, replacing Amit Thete.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/lg.jpg?itok=O73aw0w9
LG Electronics India pledges $5.5 million to support Covid-relief efforts

Consumer durable firm LG Electronics India has pledged $5.5 million for Covid-relief efforts and set up medical infrastructure to aid the battle against the novel Coronavirus in India. The company said as part of this initiative, it will set up 10 makeshift hospitals across India in association...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/ketan-kulkarni.jpg?itok=TmTcQvp5
Pandemic helped us understand our true resilience: Blue Dart CMO Ketan Kulkarni

At a time when the entire nation is facing the wrath of the Covid-19 pandemic, logistics company Blue Dart has been working round the clock to ensure supply chain continuity. With the #WeMoveSoYourWorldCanMove campaign, the brand ensured quick delivery amid the pandemic scare and ensured that the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/mcdonalds.jpg?itok=_n54igmg
McDonald's India- north & east appoints new leadership team

McDonald's India- north & east on Tuesday appointed Rajeev Ranjan as chief operating officer and Rajeev Goel as chief financial officer of the company. Both will step into their respective roles with immediate effect, following the retirement of Connaught Plaza Restaurants Pvt Ltd (CRPL) head...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620810095146.jpg?itok=1G30HFT_
Shiprocket hires Amit Bhatia as vice president - marketing

NEW DELHI: Logistics start-up Shiprocket has brought on Amit Bhatia as vice president of its marketing division. He moves from BannerBuzz, where he was head of marketing.   Bhatia's mandate is to increase the customer base, improve brand awareness and scale performance marketing to achieve growth...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620809409156.jpg?itok=FmX8tZNJ
ASCI secretary-general Manisha Kapoor named VP, ICAS executive committee

Mumbai: Advertising Standards Council of India (ASCI) general secretary Manisha Kapoor has been appointed to the executive committee of the International Council for Advertising Self-Regulation (ICAS). She will be one of the four vice-presidents on the executive committee. Set up by the European...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/sudhir_sitapati-nisaba_godrej_0.jpg?itok=lF1dL85h
HUL's Sudhir Sitapati joins Godrej Consumer Products as MD & CEO

Mumbai: Godrej Consumer Products Limited (GCPL) today announced changes to its leadership team, effective 18 October 18 2021. Sudhir Sitapati will join GCPL as managing director and chief executive officer. Nisaba Godrej, currently the chairperson and MD of the company, will continue to serve as...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required