Report on Shemaroo

Apratim Majumder moves on from Unilever, joins MyGlamm as CMO

Majumder was formerly the category head, Naturals at Unilever.

Mumbai: MyGlamm on Thursday announced the appointment of Apratim Majumder as the chief marketing officer.

He will oversee the planning, development, and execution of the organization's marketing and advertising initiatives. His primary role will be the custodian of the brand and to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations, said the company.

Majumder was formerly the category head, Naturals at Unilever, and carries over 15 years of experience in consumer marketing within the FMCG space. He co-founded Unilever’s first beauty and personal care masterbrand across skincare, hair care, skin cleansing and oral care.

 MyGlamm founder and chief executive officer Darpan Sanghvi said, “Apratim brings with him a very unique combination of having the technical rigor of traditional FMCG marketing with a focus on consumer insights and combined with a dynamic softer skill set of agility that a new age DTC company like MyGlamm thrives on. Couldn’t be more excited to welcome him.”

MyGlamm president & co-founder Priyanka Gill said, “We are excited to welcome Apratim as MyGlamm’s CMO. His stellar FMCG background and experience complement our DTC approach. With Apratim’s leadership, I look forward to MyGlamm scaling up at an even faster pace.”

On his new role, Majumder said, “I am super excited to be a part of the future of FMCG. We often speak about how our industry has not been disrupted at scale yet, well, here it comes. MyGlamm’s strong brands and unique business model has propelled it into a fantastic growth trajectory and I can’t wait to write about the future with Myglamm.

Latest Reads
Wavemaker India wins media mandate for Luminous Power Technologies

New Delhi: Home electrical company, Luminous Power Technologies on Wednesday appointed Wavemaker India as its integrated media partner for all categories across Inverters, Batteries, Solar and Home Electricals. Wavemaker India will manage the brand’s traditional and digital media duties including...

MAM Media and Advertising Account
Nivea India appoints Ajay Simha as marketing director

New Delhi: Nivea India on Wednesday appointed Ajay Simha as the marketing director. Simha was earlier responsible for the Nivea body care and cleansing and baby care portfolio across the Middle East and North Africa.

MAM Media and Advertising People
PUMA Motorsport signs cricketer Yuvraj Singh as face of the brand in India

New Delhi: Global sports brand PUMA on Wednesday extended its partnership with former Indian cricketer Yuvraj Singh. He will now be seen in a new avatar as the face of PUMA Motorsport in India, showcasing his passion for fast cars and sports-inspired fashion. With this, Yuvraj also joins the brand’...

MAM Marketing MAM
Saraf Furniture to hire 250 professionals from the LGBTQ+ community

New Delhi: In a bold move, which is perhaps a first for Corporate India, furniture brand Saraf Furniture is actually walking the talk when it comes to championing LGBTQ+ rights at the workplace. The solid wood furniture player announced that it will hire about 200-250 professionals from the LGBTQ+...

MAM Marketing MAM
Havas Group India appoints Anjali Gupte as CFO

Mumbai: Havas Group India has appointed Anjali Gupte as chief financial officer, further bolstering its senior leadership team. Based out of Mumbai, Gupte will report to Havas Group India CEO Rana Barua and also Asia Pacific Group CFO Brice Pinoncely.

MAM Media and Advertising People
Second Covid wave weakens consumer sentiments, anxiety at an all-time high

Consumer anxiety is at its highest level since the coronavirus outbreak hit India last year, shows the latest round of consumer sentiment survey conducted by Boston Consulting Group (BCG).

MAM Marketing MAM
Shifts in Consumer trends to look out for by 2030: Dentsu report

Consumers are likely to prioritise concerns over climate change and data privacy, and look for 'Titan Brands' that fulfill all their lifestyle needs and technology up-gradation over the next decade, says a new report published by Dentsu International.

MAM Marketing MAM
izil Beauty onboards Nora Fatehi as global brand ambassador

Bollywood performer and International icon, Nora Fatehi has been roped as the first-ever global ambassador for izil Beauty, a brand known for their luxurious skincare offering, drawing influences from the rich heritage of Moroccan beauty rituals.

MAM Marketing MAM
Marcom firm Tute Consult hires Shweta Mehrotra as Strategy Head

New Delhi: Integrated marcom and PR agency Tute Consult on Tuesday strengthened its leadership team with the appointment of Shweta Mehrotra as the strategy head. Mehrotra will be working closely with Tute Consult founder Komal Lath and oversee strategies and operations across the board. Her...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required