MUMBAI: Chinese mobile giant, Xiaomi, has appointed Anuj Sharma as the new head of marketing for India business.
Sharma’s appointment comes at an interesting time when the company is looking to accelerate market growth ahead of the festive season.
Welcoming Anuj Sharma on board, Xiaomi India head Manu Jain said in a Facebook post and a tweet: “Anuj will be heading end-to-end marketing at Xiaomi India, including all functions and product lines. At Xiaomi, we believe in ‘marketing without advertising’. We've always innovatively used social media, Mi Community and various Mi Fan forums to do our marketing, rather than spending crores in traditional advertising!”
Excited that Anuj Sharma @s_anuj has joined us to head Marketing at @XiaomiIndia.
We believe in ‘marketing without advertising’ - using social media, Mi Community & MiFan forums rather than spending Cr.s in advertising!
Anuj is the most suitable person to take this forwardpic.twitter.com/qQxLownejz
— Manu Kumar Jain (@manukumarjain) September 3, 2018
With an experience of over 15 years in the technology domain, Sharma worked at Lenovo and Motorola where he headed online sales, product management and product marketing.
Sharma has over 15 years of experience in the technology domain, having had a long stint at Lenovo & Motorola, where he played various roles, including heading online sales, product marketing & product management.
Known as the 'Apple' of China, Xiaomi mobiles entered the Indian market in 2014 with an exclusive sales tie-up with Flipkart for smartphone Mi 3. The company spent zero marketing dollars for the first three years.
