Mumbai: Electric mobility brand Yulu has brought Ankit Taparia on board as the head of marketing.

In this role, his primary responsibilities include making Yulu synonymous with sustainable mobility and a leader in the shared mobility space, said the brand in a statement.

Taparia brings with him a deep understanding of mobility business and experience of branding, marketing, and business delivery. He also has launched and managed more Indian auto brands. In his last assignment as deputy general manager - marketing, Taparia was the head for Mahindra Bolero.

“Ankit joins Yulu at a pivotal phase in our growth journey when our use case has expanded significantly from moving people to now moving goods too for the last mile," stated Yulu co-founder Amit Gupta. "He resonates with our objective of building a new age brand Yulu as a category synonym and driving a strengthened narrative around the potential of electric mobility. I am looking forward to this phase of our journey, enriched by his domain knowledge, and attitude of innovation."

“Yulu has a deep market understanding, business agility, technology strength, and integrated operations ecosystem needed to respond to changing mobility needs and emerging new segments, at scale. I am very excited to join this fantastic team at Yulu that is leveraging innovation and technology to make a difference to the planet, one city at a time,” Taparia said on his new role.