Anand Murty and Pallavi Chakravarti bid adieu to DDB Mudra

They both had joined from Taproot Dentsu.

Mumbai: Anand Murty and Pallavi Chakravarti, who held the positions of national strategy head and creative head west, respectively, at DDB Mudra, have moved on from the agency. When contacted, DDB Mudra confirmed the news and mentioned that both are currently serving their notice periods. Their next move is unknown.

Both Murty and Chakravarti joined DDB Mudra in 2021 from Taproot Dentsu.

Murty stepped in at DDB Mudra as head of strategy and was elevated to national head of strategy earlier this year. While at Taproot Dentsu, he held the designation of executive vice president and head of strategy for more than four and a half years.

He has also held the positions of vice president of planning and vice president and head of planning at the Dentsu network. In his previous roles, he has worked with Ogilvy and Reckitt Benckiser.

At Taproot Dentsu, Chakravarti was the executive creative director. She joined Taproot Dentsu in 2012. She has also worked with agencies like Grey Group, Wunderman Thompson, and Saatchi & Saatchi in her career.

For the record, the DDB Mudra Group is a marketing and creative services group in India and part of the DDB Worldwide Group. It offers capabilities from brand strategy, campaign design, experience design, digital strategy, content solutions, media planning and buying, analytics, and reporting to shopper marketing through agency brands such as DDB Mudra, 22feet Tribal Worldwide, Mudramax, Interbrand, Track and TracyLocke.

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