Amway India appoints Ajay Khanna as marketing operations head for India

A veteran at Amway, led various categories including Nutrition and Wellness in recent stints

MUMBAI: Amway India, one of the country’s leading direct selling FMCG companies, on Monday announced the appointment of Ajay Khanna as the chief marketing officer for India.

With over 24 years of experience in the FMCG and Telecom industry, Khanna to take over the reins from Sundip Shah and will report to Anshu Budhraja, chief executive officer (CEO) Amway India.

Amway India CEO Anshu Budhraja said: “Ajay with his deep understanding of India’s dynamic marketing environment as well as the direct selling industry and has immensely contributed to the remarkable success of our Nutrition and Consumer Durables categories.”

Budhraja further added, “I am confident that his vision and the experience will help propel Amway to even greater heights in India.”

A marketing veteran, Ajay had joined the organisation in 1998 and donned many hats in various capacities. His successful trajectory with the company includes leading growth of the homecare and personal care, agriculture and insurance categories before taking on the category head role for the biggest business category - Nutrition and Wellness in 2014.

Meanwhile, Amway India chief marketing officer Ajay Khanna said: “It’s a great honour to be entrusted with the responsibility of leading Amway India’s marketing function. India is a top priority market for Amway globally, and evolving market dynamics, along with our differentiated sales channel, makes it an opportune time to introduce innovations for business growth.”

“I look forward to further building the growth momentum created by my predecessor Sundip Shah and taking the business to greater heights,” Khanna added.

 Amway India is a wholly-owned subsidiary of Amway with headquarters located in Ada in Michigan State of the United States of America. Amway is the world's number one direct selling company with a presence in over 100 countries & territories.

Latest Reads
The future of AI and ML-driven platforms in the coming decade

Whenever I talk about artificial intelligence (AI) and machine learning (ML), most people immediately think of Terminator or one of the many sci-fi movies that show super-intelligent machines trying to overpower the human race. But in reality, we use AI in our day-to-day lives more often than we...

MAM Marketing Brands
Santoor is top brand in 2020's first week of BARC rankings

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 4 January and 10 January, 2020 respectively. The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R...

MAM Marketing Brands
'Heroes of Ola' campaign enables customers to share experiences with driver-partners

MUMBAI: Ola, India’s largest ridesharing company, announced the launch of its ‘Heroes of Ola’ campaign which sheds light on the efforts made by their driver-partners who continue to contribute beyond their call of duty. The company is currently out to its 200 million+ consumers through different...

MAM Media and Advertising Ad Campaigns
TVF's The Screen Patti collaborates with Likee to promote its Webseries "Awkward Conversations with Girlfriend"

New Delhi: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with TVF's The Screen Patti (TSP) to promote newly launched web-series 'Awkward Conversations with girlfriend' by TSP. The sit-com spanning over six episodes focuses on the...

MAM Marketing MAM
Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade.

India, January 2020: As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps readers prepare for emerging consumer behavior with 100 original trend predictions from the Innovation Group. Split into 10 categories, each trend delivers a...

MAM Marketing MAM
Omnigel creates first-ever Rahat Ratna to aid unsung heroes of Magh Mela 2020

Mumbai: Omnigel, India’s no.1 pain recovery gel from the house of Cipla will enable over 30,000 unsung heroes to operate in a seamless manner at the Magh Mela this year. Held in the pristine city of Allahabad from 10th January to 21st February 2020, Omnigel will provide one-of-a-kind pain recovery...

MAM Marketing MAM
#JustHireOne: Joy urges companies to hire at least one acid attack survivor

MUMBAI: #JustHireOne – an initiative to urge companies to hire at least one acid attack survivor was launched by Joy Personal Care, a beauty products brand that has recently come up with a special range of products for acid attack survivors. To promote a job opportunity for acid attack survivors,...

MAM Media and Advertising Ad Campaigns
More Than a Hundred Home-Chefs Now Associated with Homefoodi

New Delhi, January 16, 2020: Homefoodi, a Noida based e-commerce start-up known to provide authentic home-made food made by home chefs to their customers is currently having a successful run. With a significant increase in the number of Home chefs associated with Homefoodi, it has now touched the...

MAM Marketing MAM
Society Tea's brand campaign celebrates 'The Tea Society Called India'

Mumbai: Known in the country and internationally for its impeccable sense of taste, a celebrated household name, Society Tea’s brand campaign, ‘The Tea Society Called India’ celebrates the unifying and proudly home-grown tea drinking culture across the length and breadth of our country. The premium...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories