Konica Minolta’s new OOH campaign conceived by Option Designs

The campaign highlights Konica Minolta’s solutions as a catalyst in the digital transformation

NEW DELHI: Option Designs has curated an OOH campaign for Konica Minolta in its endeavour of taking the world of Workplace Solutions to a new high with its newly-launched product, bizhub C250i, introducing new-age workspace solutions.

With corporate offices being the target audience, the campaign was carried out across the Delhi-NCR region with out-of-home (OOH) advertising, where branded hoardings were placed at prominent locations.

Through the campaign, it wanted to highlight the message ‘Simplified workflow for smart workplaces’ in order to leverage the individuals in attaining utmost productivity against the complex work processes in the most seamless manner.

The campaign highlights Konica Minolta’s solutions as a catalyst in the digital transformation of the modern workplaces, making them smarter than ever before.

The latest OOH campaign is an extension of Konica Minolta’s ‘RETHINK’ campaign launched recently. With the aims to challenge the existing status quo at organisations and find new solutions to grow, the campaign is about creating insightful solutions that make businesses better today and ready for the future, giving them more freedom and flexibility.

The communication introduces the bizhub C250i as an effective workplace solution that helps create new possibilities and new horizons for businesses while not leaving out on other essential salient features such as data security and easy accessibility in addition to product printing.

“With our latest product launch, we have introduced a redesigned user interface to empower workspaces with intuitive operations and ease of use. Rethinking sustainability and a smarter future, we introduced a product that consumes less power and gives higher data security, adding to the productivity of smart workplaces. With this campaign, we are focusing on how our future-ready solutions will make businesses smarter, faster and better,” Konica Minolta Business Solutions India Pvt Ltd deputy general manager Sanjay Monga said.

Option Designs co-founder Anurag Mehta said, “We tried to stick to the most important talk point of the campaign, i.e., the way Konica Minolta simplifies every job and empowers office spaces with its high-end tech and user-friendly products. With this campaign, we intend to grab the attention of corporate offices and introduce the product as an essential addition to keep pace with the era of digital transformation.”

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