MAM

×

×

Innovation is the pillar of the new events industry

Large scale events require a great deal of ideating, innovating, and brainstorming

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/01/mazhar.jpg?itok=fxzGVv13

Over the last few years, the events industry in India has experienced exponential growth and transformation, as a result of advancements in technology, new opportunities, platforms, and so on. While earlier, the sector dealt primarily with small scale events, today, massive, elaborate events are a common sight, with people flocking to them from all over the country. However, large scale events like these require a great deal of ideating, innovating, and brainstorming, and often, are not executed as well as they could have been, owing to the challenges involved.

The phrase “If you do something, do it well, or don’t do it at all” is one that almost all of us are familiar with, and resonates with me greatly. As such, I believe that in order to make an event a massive success, the backend work and preparation that go into it, are of tremendous importance. It isn’t just about the efforts, but rather, the innovative ideas, concepts, and execution that make an event exceptional. A few of the factors and key innovations which make up the backbone of the event industry are enumerated below:

Out-of-the-box concepts

Given the explosive growth that the events industry has seen over the last few years, a large number of key, established players have poured into the market, while many more new groups are making their way in, every now and then. This is why it is extremely important for an event to be able to set itself apart from the rest, to leave a lasting impression. Out-of-the-box thinking and innovative concepts help create a unique experience for the guests, which not only ensure that they have a great time but also makes them eagerly look forward to the next event in the calendar.

Importance of unique venue design

The venue selected also has much to do with the success of the event, as it provides the framework for the experience that the guests will be a part of. Gone are the days when a stage and sound equipment were all that you need to make an event successful. From open-air concert grounds and underground basements to nature trails and more, event venues have only evolved more and more, with time, and hence, need to continue pushing boundaries, to create the perfect ambience and environment that complement the kind of event being organised.

Variation in lighting

In any kind of event, lighting plays a major role in creating the kind of aura and ambience that will make it a success. Not only that, the kind of lighting used and the way it is used have a lot to do with the prevailing mood of the audience as well, controlling the ebb and flow of the crowd, and its energy. From colourful psychedelic lights to more sombre, grim ones, lighting is one of the most important parts of the fundamentals of an event, and as such, need to be organised and set up appropriately and accordingly.

Technology used

The options offered by technology have made today’s event industry dynamic, revolutionary, and highly interactive. From drones and VR to live streaming and more, event organisers nowadays have a host of options to help augment their events and make them larger than life. Additionally, technology has also helped streamline and organise the industry as a whole, providing various platforms, features, and innovative solutions for it to grow and evolve.

Crowd-sourcing

The concept of crowdsourcing, though an old one, was almost unheard of, even a decade back. However, today, the event industry has realised the true potential of crowdsourcing, and more and more talented but unknown artists are gaining exposure, as a result. Additionally, crowd-sourced events are affordable and cost-effective, while providing the audience with a chance to directly contribute towards making their desired events a reality.

Marketing/digital marketing

To promote any event, it is extremely important to plan a great marketing strategy keeping in mind the target audience for the event. An event relevant blog post can also help in reaching out to the audience considering a blog is a good strategy to showcase everything around the event. Blogs can be directly targeted to the audience through interviews with the speaker or performer. Email marketing can also be considered as the second strong channel in all industries. Also, social media has been the most preferred platform for planning, promoting and executing the event; it is used to create a buzz around the event with various content and allows the followers to share and discuss it.

Owing to these factors, the evolving dynamics of event technology have helped improve the attendee experiences and the level of engagement, as a result of which, the event industry has today become highly competitive and sought after. Every event organiser attempts to ensure that they create an event which is out of the box and caters specifically to the audience, in order to guarantee success. The power of social media is also a huge boon, which helps in spreading awareness and engaging the target audience, even before the event, so as to build the hype and ensure maximum attendance. These elements teamed with effective marketing strategies, and attention to every detail, play the most important role in helping organise a successful event. Not only does that ensure the maximum number of attendees, but it also helps create a unique experience that is attuned to the guests and their specific preferences, because of which, they keep coming back for more.

(The author is MD, Dome Entertainment. The views expressed here are his own and Indiantelevision.com may not subscribe to them)

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/disha.jpg?itok=9Tlec5cO
Aurelia rolls out its first ever TVC starring Disha Patani

MUMBAI: Aurelia announces the launch of its brand new TVC, starring Disha Patani. This launch marks Aurelia’s first TV advertising, in the past ten years. Conceptualized by Grey Worldwide, the television commercial embraces the different flavours of the festive season. Targeting women looking for...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/helo.jpg?itok=dfNrggMo
Helo embarks on latest content creator search with the third edition of its ‘Helo Superstar’ campaign

MUMBAI: Helo, India’s leading regional social media platform has launched the third season of ‘Helo Superstar’ campaign. Helo Superstar comes with a promise to discover high-quality original content creators from 10 different categories including entertainment, sports, food, education, to name a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/scoop.jpg?itok=JZDIdJb0
ScoopWhoop Hindi in collaboration with Posterscope celebrates Hindi Diwas by launching The Millennial Varnmala

MUMBAI: Hindi is one of the most celebrated languages in the world. Apart from India, it is also spoken in Fiji, Mauritius, Nepal, South Africa and more, making it the second highest spoken language in the world. To celebrate Hindi Diwas, ScoopWhoop Hindi, one of India’s leading online platforms...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/del.jpg?itok=Yl6JL-uU
It ‘Can’t Get More Italian’ than Del Monte’s latest TVC campaign

MUMBAI: Del Monte, a leading brand known for its premium and high quality food products, is launching a new communication campaign focused on its range of gourmet Italian offerings – Olive oil, Dried Pasta & Pasta Sauces, Table Olives - with the tagline ‘Can’t Get More Italian’.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/hero.jpg?itok=SRqNypvy
L&K Saatchi & Saatchi launches Hero’s premium range platform with new brand campaign #TomorrowCantWait

MUMBAI: L&K Saatchi & Saatchi, which had launched the new Hero MotoCorp with the epic “Hum mein hai Hero” campaign in 2011 has created another milestone campaign for the highly anticipated portfolio of premium bikes and scooters with a new brand idea “Tomorrow Can’t Wait”.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/oppo.jpg?itok=39FyOa2t
OPPO ropes in famous youth icons - Ranbir Kapoor, Katrina Kaif and Badshah for its Reno Series Campaign

MUMBAI: Adding to its already rich creative spirit of Reno Series, OPPO India today announced leading Bollywood actor Ranbir Kapoor as the “Brand Icon” for its Reno series. OPPO India also roped in Katrina Kaif and Badshah as the ‘Brand Friends’ for its creatively designed Reno series.  With these...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/mom_0.jpg?itok=PDkQcDiC
Sebamed, a German brand, launches first ever integrated campaign in India to educate new age moms and To-Be-Moms

MUMBAI: Sebamed, a reputed German skin and hair care expert with a legacy of 50+ years, has announced plans to deepen its engagement in the evolving and growing baby care segment in India. The brand has launched its first ever campaign in India “pH 5.5 = perfectly Healthy skin”. The campaign aims...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/tanishq.jpg?itok=HbKCz93r
Tanishq launches ‘Aishani’ collection TVC this Durga pujo

MUMBAI: Tanishq, India’s most trusted jewellery brand has launched a new TVC film this Durga Pujo. The film celebrates the strength, spirit and zest of the modern and progressive Bengali women through all-women organised and supported community Pujo pandal.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/shrenik.jpg?itok=Ick3i-Pp
Balaji Motion Pictures, White Rivers Media make bold strides in digital movie marketing

MUMBAI: In a film industry that averages over hundreds of movies every year, the bid to be in the audience’s consideration set has become increasingly competitive, hence disruptive movie marketing has become increasingly important.

MAM Media and Advertising Digital Agencies

Sign up for our Newsletter

subscribe for latest stories