BharatPe partners with Laqshya Media Group

The #S Campaign aims to create awareness about staying safe during COVID2019

NEW DELHI: The #S Campaign has been conceptualised by Laqshya Media Group in partnership with BharatPe to spread awareness on social distancing and the use of hand sanitisers. ‘#S’ stands for Staying Safe during COVID. 

BharatPe’s outdoor campaign ‘Ek Bharat Ek QR’ promotes acceptance of contactless payments from all payments app through the BharatPe QR. BharatPe also offers easy collateral-free loans to help shop-owners get back in business even during COVID. As a part of this campaign, BharatPe wanted to create awareness about the importance of using hand sanitisers by being present at all the major markets and promoting the use of hand sanitisers through our Laqshya Media Group kiosks. 

The campaign, carried out in Delhi/NCR, encouraged shopkeepers and customers to be cautious and stay safe during the “Unlock 3.0 phase” by following precautionary measures like sanitising hands & wearing a mask. A structure of #S in the Indian tri-colour with sanitizer dispensers attached to it was created for the campaign. They were installed outside vulnerable points like ATM, shopping complexes, markets, milk booths, and local Kirana stores. Shopkeepers, customers & security personnel were encouraged to sanitize their hands, to keep themselves and their loved ones safe. These installations were put up in a total of 35 market areas in and around Delhi/NCR. Free masks were also distributed at all these locations. 

“Due to COVID2019 restarting business has become challenging for shop-owners. We are doing our bit, by offering loans to them to recover faster, encouraging people to use the BharatPe QR to make & receive payments to help shop-owners stay safe with our voice-based, touchless loud alerts on all payments received through BharatPe QR. 

We partnered with Laqshya to spread awareness about the importance of hand sanitization and wearing a mask. This association has helped us reach people at strategic places and drive awareness on staying safe,” said BharatPe marketing head- Abhishek Shah.

“Laqshya has been active since the early days of the pandemic when we provided sanitizers to the Mumbai Police. Now, we are elated to partner with BharatPe and be able to spread awareness among the target audience on safety during this pandemic situation. It was really challenging to execute the campaign on such a scale when there is so much restrictions due to the crisis but our team has really pulled it off well under unconducive circumstances. BharatPe has always been very strategic about their communication process, and the #S initiative has added a feather on their cap with such a simple yet powerful idea. I strongly support the core idea of #S StaySafeStaySanitized,” said Laqshya Media Group COO Amarjeet Singh. 

Latest Reads
Online fantasy sports platforms & their IPL romance

NEW DELHI: Ten years ago, if someone told you that you could create your own virtual sports team and win money, you would have laughed off the idea. However, a handful of techies believed in the possibility. They have not only turned it into a business but have developed an entire new category...

MAM Marketing Brands
BharatPe ropes in 11 cricketers as brand ambassadors

NEW DELHI: As the country gets ready to kickstart the festive season through cricket, BharatPe, India’s leading merchant payment network, is all set to invigorate the market with its own team of 11 cricket superstars as it's brand ambassadors. The BharatPe XI team includes India’s top international...

MAM Marketing MAM
Festival season will be the golden quarter for ecommerce players: Criteo Report

New Delhi: Criteo has released its Holiday Report 2020 highlighting key trends in the online e-commerce industry in the much-awaited festive season including Rakshabandhan, Big Billion days and Diwali. The report highlights the top trends observed for the highly thriving e-commerce market in India...

MAM Marketing MAM
Pocket Aces unveils talent management division Clout

KOLKATA: Pocket Aces, India’s leading digital entertainment company, unveiled new branding for its talent management division, labeling it “Clout”.Clout, which means the ability to influence, will focus on exclusively representing the digital industry’s finest and most popular faces.

MAM Marketing MAM
Indian Society of Advertisers elects Sunil Kataria as chairman for fifth term

The newly elected executive council of the Indian Society of Advertisers (ISA) met on September 21, 2020. Sunil Kataria, CEO, India and SAARC, Godrej Consumer Products, was elected chairman of the ISA. Sunil has led the society over the past four years to newer heights drawing support from his...

MAM Marketing MAM
Ashish Bhasin hands over charge of AAAI to Anupriya Acharya

Ashish Bhasin, president of Advertising Agencies Association of India( AAAI)  has handed over charge of  AAAI to Publicis Groupe’s CEO south Asia, Anupriya Acharya, who was elected as the president of Advertising Agencies Association of India (AAAI) for the year 2020-21 at its Annual General Body...

MAM Media and Advertising People
Charanjeett Singh Arora quits Kinetic India

NEW DELHI: GroupM-owned outdoor agency, Kinetic India co-chief executive officer (CEO) Charanjeet Singh Arora has resigned from his position. He is currently serving his notice period and has confirmed the exit to He was responsible for driving team transformations spanning...

MAM Marketing MAM
Bajaj Pulsar redefines the rules of motorcycle riding in the new normal

NEW DELHI: Bajaj Pulsar has been a trailblazer in changing the face of the Indian motorcycle industry singlehandedly, with its unique communication and product line-up. And it is all set to blaze new trails in this new campaign that highlights the performance and technology of its range of...

MAM Media and Advertising Ad Campaigns
CarDekho focuses on personal mobility in its new spot

NEW DELHI – CarDekho has launched its newest TV campaigns ‘The everyday hero’ championing the cause of personal mobility.

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required