MAM

×

×

Amazon brings Prime Day Celebration Alive with Virtual Reality Experience Zones!

Customers can experience hundreds of Prime Day launches in Virtual Reality at select malls in top

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/08/Amazon-800.jpg?itok=8FEteUZ8

Bangalore: Amazon India is bringing Prime Day celebrations alive with one-of-a-kind Virtual Reality (VR) based experience for Prime Day. Aimed at bringing the touch-and-try charm to ecommerce shopping, the VR experience allows customers to enjoy an immersive experience before buying the product. Customers will be able to view products in life-size, inspect products up close, enjoy 360 degree views and evaluate products in the environment that they are likely to use it in. This VR experience is available for hundreds of new products launching on Prime Day. Customers in Delhi NCR, Bengaluru, Chennai, Pune, Hyderabad and Kolkata can enjoy the VR experience by visiting the Amazon Prime Day Experience Zones in select malls in their city from July 6 to July 16.  Customers who experience VR will get exclusive cashback offers for shopping on Prime Day.

Prime Day is Amazon’s flagship event exclusively for Prime members that offers new product launches, best deals, blockbuster video titles, celebrity curated music playlists, and more. Now in its third year in India, Prime Day starts at midnight on Monday, July 15 and – for the first time ever – runs for 48 hours.  Amazon has partnered with top brands such as Samsung, LG, Whirlpool, JBL, Sennheiser, Intel, Marks & Spencer, UCB, Kate Spade, Mothercare, Nestle and more to launch 1000+ new products on Prime Day available in India first to Prime members.

With VR, Amazon will enable customers to experience the new products being launched and not just rely only on images to make a purchase decision. Through VR, customers will be transported to the world of Prime Day where they can see the fit and fall of a dress on a 360 degree hologram, pick up a necklace or earring and inspect the intricate details up close or open and look at the inside of a fridge. The VR experience will help customers evaluate the products to buy on Prime Day. Customers can also enjoy a fly through of the world of Prime Day, walk through its streets and play engaging games.

Amazon is releasing 14 new Prime Video titles over 14 days in English, Hindi and 7 regional languages leading up to Prime Day. Customers can experience the stellar Prime Day entertainment line-up in a virtual movie theater. They can enjoy favourite scenes from hits like Kalank, Venom, NGK, A Star is Born, Maharishi and get surprise messages from their favourite movie stars!

Commenting on the Virtual Reality Experience, Akshay Sahi, Director & Head of Prime, Amazon India said, “We are proud to bring to customers a one-of-a-kind way to experience the exclusive product launches and entertainment we have lined up for Prime Day 2019. We wanted a way to showcase hundreds of exclusive launches and bring them closer to customers. Through virtual reality, we are able to highlight the products as well as allow customers to interact with them. We are bringing the fun back to shopping by allowing customers to fly through the world of Prime Day, stroll through its streets, play games and have an enjoyable experience.”

VR Experience Zones are open to all visitors, free of charge. At the Experience Zones, customers can also take selfies against the Prime Day wall, share their experiences on social media by tagging #AmazonPrimeDay & #DiscoverTheJoyOfMore and can win exciting prizes.

Amazon Prime Day Experience Zones will be operational from July 6, 2019 until July 16, 2019 from 12 noon to 8 p.m. in:

City

Mall

 
 

Delhi NCR

Select City Walk

Ambience Mall

 

Bengaluru

Phoenix Market City

 

Chennai

Express Avenue

 

Pune

Amanora Mall

 

Hyderabad

GVK One

 

Kolkata

Mani Square

 

Not a Prime member yet? Customers can join Prime now for ₹129/month at www.amazon.in/prime to enjoy Prime benefits including free fast delivery, unlimited video, ad-free music streaming, exclusive deals and more.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/cision.jpg?itok=bz12ZrrX
Global Operators Collaborate with industry partners to Facilitate O-RAN Testing and Integration

The Open Test and Integration Center (OTIC) initiative was launched today led by a group of global operators, vendors and integrators.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/snapdeal.jpg?itok=qAdoVfur
Snapdeal partners Jharkhand govt to promote bamboo products

MUMBAI: Snapdeal, India’s leading value-focused marketplace, has launched hand-made bamboo products from Jharkhand on its platform. The products were launched in partnership with Mukhya Mantri Laghu Kutir Udyog Vikas Board (MMLKUB), an initiative of the Department of Industries, Government of...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/shubh.jpg?itok=RhKuKaIU
Shubh Loans revamps its brand identity

MUMBAI: Shubh Loans, a digital lending platform based out of Bangalore, has revealed its new brand identity with the launch of its new logo. The new logo aims to capture the Indian values of simplicity and grace. It repositions Shubh Loans as an ethical platform for access to formal credit.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/men.jpg?itok=3mNyR37E
MensXP unveils India’s first community-driven clean premium men’s beauty brand ‘MensXP Mud’

MUMBAI: India’s largest online men's lifestyle brand, MensXP has entered the men's grooming products sector with its clean premium men’s beauty brand, ‘MensXP Mud’. Currently, MensXP Mud offers BB Cream in 6 shades that match different skin tones, face wash (Oily/Dry skin variants), Face and Body...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/samsung.jpg?itok=VeOj58dh
This Festive Season, ‘Add More Love’ with Samsung’s Never Before Offers on QLED TVs, Appliances, Get Upto 25% Instant Discount, 15% Cashback

MUMBAI: Elevating the festive spirit this season, Samsung, India’s largest consumer electronics and smartphone brand, has launched its ‘Add More Love’ festival campaign offering exclusive deals and assured gifts for  consumers across India. Consumers purchasing select Samsung products such as QLED...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/duroflex.jpg?itok=1Ry4qoF_
Duroflex introduces India’s only certified orthopaedic mattress range

MUMBAI: In today’s day and age, there is a growing awareness on the fact that back pain simply isn’t an age related issue. It is an increasingly common lifestyle problem with known reasons like faulty sitting postures, lack of exercise and everyday stress, to name a few. A mattress that will...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/apolo.jpg?itok=VbZ4SH8P
Apollo Tyres sharpens focus on the SUV segment in India

MUMBAI: Apollo tyres have further consolidated their range in the SUV tyre segment with the launch of Apterra AT2, a tyre designed specially for the off-road enthusiasts. Designed and developed as a collaborative effort between the two Global R&D Centres -- in Enschede, the Netherlands and in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/benetton.jpg?itok=QdWaCq0c
United Colors of Benetton opens milan fashion week with a poolside fashion show - the color wave

MUMBAI: Color Wave is the second fashion show by the historic Treviso brand. United Colors of Benetton, under the artistic direction of Jean-Charles de Castelbajac, offers a Spring/Summer 2020 fashion show inspired entirely by the sea. The location is the historic Piscina Cozzi swimming pool, a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/aditya%27.jpg?itok=q7HusH7l
Evolving Sustainably, Together - Birla Carbon releases its Seventh Sustainability Report

MUMBAI: Birla Carbon, a leading global manufacturer and supplier of carbon black, today released its seventh annual sustainability report titled – Evolving Sustainably, Together. The 2019 report focuses on sustainable operational excellence, product and process innovation, customer engagement,...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories