Out Of Home

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OOH to reach 50-60% of last year's billing by festive season: Laqshya Media Group's Atul Shrivastava

NEW DELHI: Remember those hoardings from a few days ago, which led to much curiosity and speculation across Delhi and Mumbai?  FMCG brands including Maggi, Cadbury Dairy Milk, Red Label Tea and Amul Lassi put up hoardings that read: “#13thKiTayyari Kijiye. __ Stock Kar Lijiye” with each brand...

MAM Media and Advertising Out Of Home
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Lemma & Elevision together deliver first ever programmatic DOOH campaign in MENA

NEW DELHI:  Lemma, pioneer in programmatic digital out of home, along with Elevision Media, a leading OOH firm in the UAE blazed a new trail, launching the first programmatic DOOH campaign in Dubai for Microsoft’s Azure’s “Global cloud. Local presence” brand message. 

MAM Media and Advertising Out Of Home
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Moving Walls And TPS Engage announce global DOOH partnership

NEW DELHI: Moving Walls and TPS Engage have entered a global partnership to accelerate the adoption of automated and audience-driven OOH (Out-of-Home) and place-based advertising.  As part of the initial deal, Moving Walls Group’s supply-focussed subsidiary, Location Media Xchange (LMX) will enable...

MAM Media and Advertising Out Of Home
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Eyetalk Media Ventures launches data-driven audience measurement tool

NEW DELHI: Content-driven integrated DOOH media company, Eyetalk Media Ventures has launched PEOPLE - a unified data management platform that gathers, organises and activates first, second- and third-party data. While the OOH industry post the Covid2019 pandemic moves from selling location - media...

MAM Media and Advertising Out Of Home
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Kinetic Worldwide launches IOM, an OOH planning tool in the new normal

NEW DELHI: Global player in the out-of-home (OOH) media industry, GroupM’s Kinetic Worldwide, today announced the launch of India On The Move (IOM). IOM is Kinetic India’s latest proprietary tool developed fully in-house to help understand audience traffic patterns.

MAM Media and Advertising Out Of Home

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