MAM
Report on Shemaroo

WPP increases India investments

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/06/india.jpg?itok=A_o6CQoy

MUMBAI: Global media network WPP has announced increased investment in its business in India, in line with its long-term growth objectives in this important market. 

As part of this, GroupM, the world’s leading media investment group, will move to full ownership of the mobile marketing agency Madhouse, from its current 50 per cent interest. Madhouse has offices in Mumbai, Delhi and Bangalore and its clients include some of India’s leading brands. 

Mobile marketing and media consumption is exploding with the growing access to devices, driven by lower cost of devices and data plans. This acquisition will provide GroupM clients enhanced access to innovative mobile solutions, ad products and targeting technology. 

In addition, WPP companies Sudler, Wunderman and Y&R, which now operate as joint venture agencies with Rediffusion, will be developed as wholly-owned agencies, with WPP selling its stakes in the current Rediffusion joint ventures. There will be no change to Wunderman's existing India businesses. 

WPP India country manager CVL Srinivas says, “India is a key growth region for us and we have a well-defined roadmap and vision for what we would like to achieve here. WPP is home to some of the best marketing talent in this country and our plan is to steer our agencies to stay ahead of the curve – in terms of both market and client needs, by providing the best-in-class offerings.” 

WPP in India will continue to cater to the market’s growing demand for integrated and innovative marketing solutions, through strengthening its presence in the areas of data, technology, content and creativity.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/nothing.jpg?itok=Tzgbpiz1
Manu Sharma is new VP & GM of Carl Pei-led Nothing India

NEW DELHI: Nothing, the technology company founded by Carl Pei who also co-founded OnePlus, has brought on Manu Sharma as the vice president and general manager of its India unit. Sharma is a former VP- product strategy of Samsung and will be taking care of the company's growth, business...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/wonder.jpg?itok=gK8I8rdw
Wondrlab strengthens creative team with new hires

MUMBAI: Wondrlab has strengthened its creative team by bringing in Rahul Mahajan as senior creative director – art, Abhijeet Kalan as creative director – art, and Sagar Desai as associate creative director – art. The trio will report to Wondrlab’s group creative director Ruchita Zambre, and will be...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/anita.jpg?itok=T7f3dqXf
Mamaearth ties up with new mom Anita Hassanandani

NEW DELHI: Taking cues from another leading brand which associates with pregnant Indian celebrities, skincare and haircare brand Mamaearth recently signed on TV industry veteran Anita Hassanandani for a long-term, strategic association for its haircare, skincare, and baby care categories.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/mg.jpg?itok=9Dq6PyUO
MG marks another first; an all-women crew manufactures 50,000th Hector in Vadodara, Gujarat

In a development that comes as a testament to gender parity across workplaces, MG Motor India has manufactured its 50,000th MG Hector with an all-women crew in Gujarat’s Vadodara. The initiative has created a new benchmark while celebrating ‘Diversity’ – one of the core pillars of the automaker –...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/krll.jpg?itok=zXYu6D2g
Duff & Phelps unify company under Kroll brand

NEW DELHI: Duff & Phelps, the world’s premier provider of services and digital products related to governance, risk and transparency, today announced plans to transition the company name to Kroll. The new name and logo represent the firm’s rich history and breadth of services, delivering...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/prte.jpg?itok=VRR28fx6
TVS Motor Company appoints Timothy Prentice as VP – design

NEW DELHI: Leading automobile manufacturer TVS Motor Company has  appointed Timothy Prentice as vice-president - design to oversee design solutions for future mobility. Prentice is considered to be among the most acclaimed motorcycle designers globally with significant motorcycle design milestones...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/ikea-800.jpg?itok=31LUKJlv
Ikea's ideal Indian family: One that shares the load at home

NEW DELHI: Swedish home furniture giant Ikea has pegged India as its next frontier of growth and is leaving no stone unturned to position itself as a viable and competitive alternative to the unorganised furniture businesses that are predominantly preferred by the masses. To this end, the brand has...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/24/sonu.jpg?itok=oILdgDci
Spice Money launches first national brand campaign

NEW DELHI: Rural fintech company Spice Money has rolled out its first mass brand campaign, Spice Money Toh Life Bani, featuring its brand ambassador and actor-humanitarian Sonu Sood. The campaign brings forth the company’s vision to financially and digitally empower a total of one crore rural...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/24/mirummm.jpg?itok=zf2B6Dt0
Mirum wins ORM & social listening duties for Sharekhan

NEW DELHI: Leading Indian broking house Sharekhan has appointed digital solutions agency Mirum as its social listening partner. As part of the mandate, Mirum will provide end-to-end ORM services to Sharekhan. The account will be serviced from Mirum’s Mumbai office.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required