MAM

Stiff competition from TV & digital has little impact on print, 2.4 cr copies added in 10 yrs

MUMBAI: Audit Bureau of Circulation (ABC) has been continuously certifying circulation figures of member publications every six months. The trend of certified circulation figures by ABC show that the print medium (member publications of ABC) is thriving, growing and expanding in India inspite of stiff competition from all other mediums namely, Television, Radio and Digital.

Publishers voluntarily enroll themselves as members of ABC to get their circulation figures audited. Audit Bureau of Circulations (ABC) certifies circulation figures after a stringent audit process through more than 90 empanelled Chartered Accountants, audit firms. ABC also has a provision for surprise press and market visits by empanelled firms of Chartered Accountants which further strengthens the audit process.

As on date, ABC certifies:-

- Daily & Weekly Newspapers 910

- Magazines & Annuals 57

Other members of ABC:-

• Media and Ad Agencies

• Print medium Advertisers

• Govt. Organisations & DAVP

ABC certified circulation figures are of immense value to advertisers, marketers and government departments (DAVP) whilst preparing their media plans since they are available across geographies for any town/district/state spread all over India.

A few reasons why print publications are growing in circulation:-

 Impact of education – Growth in literacy and education have created substantial -headroom for growth of newspapers.

 Advantage of India’s Economic growth - It is believed that the growth of-

newspapers in India is directly related to urbanization leading to higher aspirations, heightened interest in buying assets etc.

 Reading newspaper a part of daily routine combines well with ease of reading at -your own time.

 Easily accessible and available at home - newspapers are home delivered in -India, unlike in the West

 Competitive pricing – newspapers are the cheapest source of news.-

 Customized sections and pull outs cater to various segments of readers together -with localised content.

 Power of the written word – Newspapers have continued their strong traditions -over the years to provide accurate and reliable news to their readers.

As compared to the world print market, India is one of the brightest spots in the print media:

• India one of the few countries where print advertising revenue is growing

• India’s paid-for daily circulation is growing whilst most other countries are declining

• No. of paid-for titles in India highest in the world & growing while no. of titles in other countries declining More details of certified circulation figures of member publications are available on Bureau’s website:

www.auditbureau.org

INDIAN PERSPECTIVE

Print is growing at an incredible 4.87% increase in CAGR over a 10 year period. 2.37 crore copies added in the last 10 years accompanied by

an increase of 251 publishing centres.

TOP 10 PUBLICATIONS AS CERTIFIED BY ABC FOR THE AUDIT

PERIOD JULY-DECEMBER 2016

1 Dainik Jagran Hindi 3,921,267

2 Dainik Bhaskar Hindi 3,813,271

3 The Times of India English 3,184,727

4 Amar Ujala Hindi 2,961,833

5 Hindustan Hindi 2,611,261

6 Malayala Manorama Malayalam 2,441,417

7 Eenadu Telugu 1,866,661

8 Rajasthan Patrika Hindi 1,840,917

9 Daily Thanthi Tamil 1,710,621

10 Mathrubhumi Malayalam 1,473,053

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