MAM

Snaps brings branded ads to messaging apps; gets $6.5 million funding

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/04/20/mam-mam-news-headline_0.jpg?itok=NFXYu9L-

MUMBAI: Snaps, a new platform for connecting advertisers with consumers across messaging applications and devices, has made available 'Branded Messages,' a solution for creating and distributing native advertising, in the form of custom branded emoji keyboards and sticker campaigns to consumers.

The company also closed a $6.5 million in a Series A investment round from a number of investors in the technology, media and entertainment industries. The investment will be used to build and launch a full suite of products and services to help brands better market themselves in messaging.

Snaps is the first end-to-end mobile messaging platform for marketers to organically insert their brand into the 50 billion messages consumers send daily. During the first three months of operation, over 20 brands, including Burger King, Logo for its RuPaul's Drag Race series, Trolli, Time Inc.'s Food & Wine, Comedy Central, The Houston Rockets, Nickelodeon, Victoria's Secret, Sony Pictures Entertainment, VH1, to name several, are working with Snaps to develop emoji keyboard and sticker campaigns using the Snaps platform, which already reaches 400 million active monthly users.

Also announced, jointly with Trolli, of Ferrara Candy Company, is the launch of a custom branded keyboard for its new Sour Brite Crawler Minis and Extreme Sour Bites. Trolli, in partnership with agency of record, Periscope, works to build a passionate millennial following by rolling out new and innovative products as part of their integrated marketing campaigns. The company's latest campaign includes a TrolliMoji app in partnership with Snaps aiming to drive engagement among its core customers with fun, creative and sharable gummi-related emojis via a free, downloadable keyboard that can be used across messaging applications and connected devices.

Food & Wine editor in chief Dana Cowin said, "Food & Wine is looking forward to working with Snaps on a series of entertaining food emojis. Since our avid fans actively communicate with standard emojis all the time - some going as far as writing entire restaurant reviews in emojis - we wanted to create a whole new world of possibilities for the super foodie connecting the images with the objects of their obsession. A picture of a slice of cake is made infinitely better if it's identifiable as a birthday cake from a world-famous bakeshop, or if the dish is recognizable as one from their favorite celebrity chef. For celebrations, our users will be able to share a gif of sabering Champagne. We will be able to constantly update the keyboard with new chefs and restaurant dishes and make sharing even more fun!"

"Our thesis has always been that the language of the future is a visually based language. People love to send and receive visual content, be it a branded emoji, sticker or gif, to their friends as a means of personal, authentic and immediate communication," said Snaps founder Vivian Rosenthal.

Through partnerships with Kik, Kanvas and other messaging apps, Snaps provides a complete turnkey solution for brands, from content creation and distribution to real-time content management and publishing tools, and deep engagement analytics.

"The global messaging market is massive and growing – every brand should have a strategy for reaching consumers in this channel. From millennial and teen consumers through to enterprise employees, people are shifting from Facebook and email to smaller group interactions and real-time communication on messaging applications. Snaps' is a socket that provides access to these audiences in creative, visual ways – with content people actually want to engage with and share," said Snaps CEO Christian Brucculeri.

"There is a huge opportunity for Snaps to build for messaging apps what Buddy Media built for social. As consumers shift into smaller groups in messaging, there is an opening for brands to create new experiences that will make them a part of these conversations. Snaps is the first platform built to do this," said Ragovin Ventures founder and managing partner and Snaps investor and advisor Jeff Ragovin.

Snaps investors include, Media Link chairman and CEO Michael Kassan, Ragovin, VEVO CRO Jonathon Carson, mParticle co-founder and CEO Mike Katz and Sourcepoint founder and CEO Ben Barokas.

Over the next six to twelve months, Snaps will continue building and launching products to help brands better market themselves in messaging. The company will also look to expand its team in New York City and across the US.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/vodafone.jpg?itok=WjQwnjHc
Vodafone Idea partners with cii techsaksham project for msmes to adapt in the digital age

MUMBAI: Vodafone Idea, in partnership with Confederation of Indian Industry (CII), Ministry of MSMEs and other tech giants like Intel, Dell, HP, WhatsApp, and Banking Partner YES BANK have already initiated an exclusive digital project TECHSAKSHAM- focused on supporting MSMEs in India to become...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/susten.jpg?itok=xP4pz6Yw
Mahindra Susten promotes greater sustainability with #CutTheCrap campaign

MUMBAI: India’s leading solar energy company, Mahindra Susten Private Limited, initiated a unique campaign #CutTheCrap to reinforce the importance of reusing and recycling for a sustainable future. The concept behind #CutTheCrap was to talk about waste segregation and its benefits to the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/srisjtey.jpg?itok=YuXMuN9K
Grasim Industries appoint Srishti Sawhney as President and Global Brand Head, Pulp & Fibre

MUMBAI: Grasim Industries has appointed Srishti Sawhney as the President and Global Brand Head for Pulp & Fibre Business. In her new role, Sawhney’s mandate will be to strengthen and enhance the communication and branding of the ingredient brand Liva. She will also chart out the strategy to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/paintene.jpg?itok=Ry9XQOYN
Pantene launches its new #freedomhair campaign, inspiring girls to write their own story

MUMBAI: These are undoubtedly transformative times for young girls around the world, and Indian girls are also fuelling the winds of change. Caught between the ways of a traditional culture - that can get prescriptive on aspects like what they ought to wear, study, whom to marry and even how to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/ada.jpg?itok=E4rzXBNk
EaseMyTrip Joining Hands with Malaysia Tourism to promote the Destination

MUMBAI: EaseMyTrip.com, (EMT) one of the leading players in the Online Travel Aggregators segment, has joined hands with Malaysia Tourism Board to promote the destination amongst Indian tourists and offer customized tour packages for Malaysia at attractive rates. For promoting tourism in Malaysia,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/dentsu.jpg?itok=XhbLFiId
Flying Machine, Dentsu India stretch the limit with new campaign for F-LITE denim

MUMBAI: Dentsu India, the brand solutions agency from Dentsu Aegis Network, has launched a new campaign to introduce Flying Machine’s new product, the F-Lite denim.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/ranveer.jpg?itok=4VMyRrjz
Manyavar appoints Ranveer Singh as new face of brand

MUMBAI: Indian-wear brand Manyavar has announced the name of Bollywood actor Ranveer Singh as its new brand ambassador. As a part of the association, Ranveer Singh will be seen endorsing the brand’s latest festive collection through a slew of commercials spread across television, digital, and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/Manasvita_Subramaniam.jpg?itok=RytbFW4D
Why digital marketing needs a holistic approach

Digital marketing has taken over the traditional methods of interacting with consumers for brands and businesses in an overwhelming manner. This has led to a major shift in the marketing and advertising industry. The concept of digital marketing is not only new and intimidating but also rapidly...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/vdo.jpg?itok=aLvAQqpe
Video hosting, ad distribution, monetisation solutions on one platform: VDO.AI

The world of video is constantly changing and evolving. Brands and platforms are looking for interactive solutions to monetise and distribute their content. The new platform of VDO.AI helps clients to target exactly these aspects from one point.

MAM Digital

Sign up for our Newsletter

subscribe for latest stories