Sakshar Media bags PR mandate for Excotic Astronimia 2022

The event is organised by Muskan Ek Pahal Sangh co-powered by ‘Kya Tum Mai Hai Talent.’

Mumbai: Muskan Ek Pahal Sangh, a non-governmental organisation co-powered by Kya Tum Mai Hai Talent, a raw talent hunt show, has announced the appointment of Delhi-based public relations and social media agency Sakshar Media as its official PR partner for its Exotic Astronimia 2022, a new year's eve gala—a party with a purpose that will be held from 8:30 p.m. to 12:30 a.m. on 31 December at the Huda City Ground, Sector-29 Gurugram.

Sakshar Media will be responsible for increasing event awareness on social media and media visibility for both as a part of the partnership.

Commenting on the tie-up, Muskan Ek Pahal Sangh chairman Priyanka Yadav said, "Muskan Ek Pahal Sangh (society) always had a dream and urge to do something for mankind. We have been working tirelessly to build the capacity of communities to ensure empowerment for marginalised women and girls. So, we decided to host this fundraising event on this new year's eve."

Adding to this,  Kya Tum Mai Hai Talent co-founder & MD Kartik Malhotra commented, "We believe that Sakshar Media's diverse experience in PR and deep understanding of entertainment make them a perfect partner to drive our communications with. We're excited to onboard them as a core partner and work closely with them to build our brand."

Commenting on the win, Sakshar Media founder and director Puneet Kumar Kanojia said, "We are incredibly excited for the opportunity to collaboratively work with a credible, trusted, and leading TV show. We aim to execute creative, impactful, disruptive, and seamlessly driven public relations campaigns that maximise ROI for brands. We hope to redefine the landscape with our initiatives and help the brands accomplish their desired outputs."

Headquartered in Delhi with principal offices pan-India, Sakshar Media handles an impressive portfolio of brands across industries such as health, education, hospitality, technology, and more. On the back of its contributions to the Indian PR fraternity, the company has won several awards and accolades, including those from the PR 40 under 40 Awards, the IBR Award, etc. The agency has also established a strong foothold in the Indian market with key brand mandates such as Alniche Life Sciences, The Biryani House, India Book of Records, ModishOmbre, and EuroSafety Group, among others.

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