MAM

Publicis90 gets applications from 90 countries; including idea for travel portal in India

Publicis Groupe

MUMBAI: Just two weeks after the launch of Publicis90, the Publicis Groupe’s initiative to celebrate its 90th anniversary has gained a positive momentum.

The applications come from more than 90 different countries, including primarily the United States, the United Kingdom, India, Brazil, Germany and Israel as well as France, where 29 per cent of entries have been made.

The range of projects is extremely diverse and reflects the creativity possibilities of the digital world. Mobile, content and ad-tech are the most represented sectors. Among many others, some of the projects submitted are: a travel portal in India, a collaborative art platform in France, an application for taxis in Germany, a new in-store payment solution in the UK and a crowdfunding platform dedicated to mothers in the United States.

Thanks to the mobilisation of all Publicis Groupe agencies, over 50,000 people have visited the Publicis90 website from all over the world. As of 1 February, close to 1,936 people have registered to enter their projects and 795 have completed their applications to be one of the 90 projects or start-ups that will be selected and funded by Publicis Groupe.

Two thirds of the entries are pre-existing start-ups. Publicis Groupe employees represent 18 per cent of participants and six per cent are students.

Entries are open until 29 February and anyone - Publicis Groupe employees, students, start-ups, or anybody with a good idea, can submit his or her application. The 90 projects or start-ups that will be selected will benefit from funding of between €10,000 and €500,000, one year of mentoring with a Publicis Groupe executive in marketing, communication and management, and finally an invitation to participate at Viva Technology Paris, the major digital event organized by Publicis Groupe and Groupe Les Echos from 30 June to 2 July, 2016 in Paris.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/isc.jpg?itok=ztr4UIZz
Condé Nast India, Myntra, TLC, Discovery Plus join hands for a cause

NEW DELHI: Condé Nast India announces the launch of ‘Behind the Mask’, a mammoth, multilayered social awareness campaign with Myntra, helmed by a five-episode video series, to be showcased on TLC, TLC HD and Discovery Plus with a call-to-action that benefits Indian karigars (craftspeople). These...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/phonepe.jpg?itok=B1Glrdgn
PhonePe launches new campaign saluting indomitable spirit of India

NEW DELHI: India’s digital payments platform PhonePe today announced the launch of a new brand campaign saluting the resilient spirit of the people of India and their unstoppable drive in the face of the COVID2019 pandemic. Inspired by the brand’s philosophy of “Karte Ja, Badhte Ja”, the new brand...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/jasmeet-preksha.jpg?itok=lM7u3brH
Yellophant Digital wins digital & media buying mandate for Cane Juicery

NEW DELHI: Digital agency Yellophant Digital from the house of Merge Infinity Global has won the digital & creative duties for India's first functional sugarcane juice brand fortified with natural ingredients, Cane Juicery. As part of the mandate, the agency will handle social media content,...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/both.jpg?itok=lV4hguR_
Tilt Brand Solutions launches StudioT

Brand & Communication consultancy, Tilt Brand Solutions has launched StudioT, its asset development studio. The Studio has capabilities to conceive, produce and execute creative assets across the consumer journey, with a special focus on the fragmented long-tail of digital assets and content. 

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/gayatri-rath.jpg?itok=gMYm4P-q
Pine Labs appoints Gayatri Rath as CMO & communications officer

Pine Labs has appointed Gayatri Rath as chief marketing & communications officer. Rath will lead the brand, marketing and communications function as the company accelerates its growth in merchant commerce across India, Southeast Asia and the Middle East.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/zomato.jpg?itok=pE9cfqmY
Zomato progresses a step ahead in inclusivity; announces menstrual leaves

NEW DELHI: "How many times have you had to send a message to your team saying "unwell today – taking the day off" and having to answer concerned questions about your health with a feeble "stomach upset / weakness" when you really wanted to say “on my period, terrible cramps – need a heating pad,...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/yogesh_lakhani.jpg?itok=rdQn-lTm
Bright Outdoor offers discounted rates to revive OOH economy during festive season

NEW DELHI: As the out of home (OOH) industry struggles to get back on its feet, Bright Outdoor Media has already come up with plans for the festive season. Bright Outdoor Media CMD Dr Yogesh Lakhani is optimistic that the OOH industry will pick up soon as people make the maximum use of festive...

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/heart.jpg?itok=zSQzWFk8
Brands doing moment marketing the Binod way

NEW DELHI: Internet is a weird place; from woke discussions on politics, society, and economy to reviews of movies, shows, and books, to national and international news, to good and bad memes, anything can be found on the web.

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/netflix_5.jpg?itok=1LFY5Hkq
Brands go creative for 2020 mood calendar meme trend

NEW DELHI: If people could borrow something from Harry Potter this year, it would probably be the time turner. Who wouldn’t want to go back and undo the year 2020 or stop COVID2019 from crippling the world? But since Muggles can’t do that, they must make do with the memes. Social media never backs...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required