MAM

Publicis90 gets applications from 90 countries; including idea for travel portal in India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/02/03/publicis_groupe.jpg?itok=8S7L2lhl

MUMBAI: Just two weeks after the launch of Publicis90, the Publicis Groupe’s initiative to celebrate its 90th anniversary has gained a positive momentum.

The applications come from more than 90 different countries, including primarily the United States, the United Kingdom, India, Brazil, Germany and Israel as well as France, where 29 per cent of entries have been made.

The range of projects is extremely diverse and reflects the creativity possibilities of the digital world. Mobile, content and ad-tech are the most represented sectors. Among many others, some of the projects submitted are: a travel portal in India, a collaborative art platform in France, an application for taxis in Germany, a new in-store payment solution in the UK and a crowdfunding platform dedicated to mothers in the United States.

Thanks to the mobilisation of all Publicis Groupe agencies, over 50,000 people have visited the Publicis90 website from all over the world. As of 1 February, close to 1,936 people have registered to enter their projects and 795 have completed their applications to be one of the 90 projects or start-ups that will be selected and funded by Publicis Groupe.

Two thirds of the entries are pre-existing start-ups. Publicis Groupe employees represent 18 per cent of participants and six per cent are students.

Entries are open until 29 February and anyone - Publicis Groupe employees, students, start-ups, or anybody with a good idea, can submit his or her application. The 90 projects or start-ups that will be selected will benefit from funding of between €10,000 and €500,000, one year of mentoring with a Publicis Groupe executive in marketing, communication and management, and finally an invitation to participate at Viva Technology Paris, the major digital event organized by Publicis Groupe and Groupe Les Echos from 30 June to 2 July, 2016 in Paris.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/zee.jpg?itok=JTXU8rub
The Advertising Club announces MARQUEE AWARDS 2019 celebrating marquee brand stories

MUMBAI: The global marketing and brand building paradigm has over the years evolved to encompass contemporary platforms, break through mediums and the dynamic digital ecosystem. The India marketing and advertising industry has also played a pivotal role in driving this change.  Such game changer...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/madinson.jpg?itok=aXytOZwr
Madison Media Group elevates Vinay Hegde as chief buying officer

MUMBAI: Madison Media has announced the promotion of Vinay Hegde as chief buying officer. He will report to Amol Dighe, CEO, Madison Media Ultra and head of investments. Madison Media’s buying teams across offices will now report to Hegde. Hegde takes over from Neelkamal Sharma, who has decided to...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/anad_0.jpg?itok=tVU8LWIN
Ashish Bhasin bags ‘South Asia Agency Head of the Year’ title at Campaign South Asia Awards 2019

MUMBAI: Dentsu Aegis Network (DAN) CEO APAC and Chairman India Ashish Bhasin has won ‘South Asia Agency Head of the Year’ Titles at Campaign Asia-Pacific's Agency of the Year Awards for the fourth time. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/hite.jpg?itok=M5kb2sVs
White Rivers Media Ranked 27th Fastest Growing Company in Deloitte Tech Fast 50 India 2019

MUMBAI: White Rivers Media, one of the fastest growing Indian independent digital marketing agency, today announced that it ranked 27th on the Deloitte Tech Fast 50 India 2019 list. This is a ranking of the 50 fastest growing tech, media and communications companies in India. Rankings are based on...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/carvaan.jpg?itok=InV6jdeq
BBC| Sadguru | Money Control| Film Companion and many more exciting podcast stations on Saregama Carvaan 2.0

MUMBAI: Saregama announced its tie up with eminent content providers to boost the podcast offerings of its recently launched product Carvaan 2.0, which also supports 5000 pre-loaded retro songs. Podcast line up now includes BBC, Sadguru, Money Control, Film Companion by Anupama Chopra, Popular...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/Prashan_Agarwal.jpg?itok=eZE7GFBQ
Gaana enters Shows and Podcast Originals segment

India's largest music streaming app, Gaana has announced its first batch of platform-exclusive line-up of podcasts and shows, including ‘Ummeed’ with Zakir Khan, ‘Confessions’ with Sunny Leone and ‘Life ki Ranneeti’ with Rannvijay Singha that will go live on Gaana in Nov-Dec’19.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/Christopher_Miglino.jpg?itok=irlGfw8e
SRAX BIGtoken is empowering people to own their digital data

The new-age customer is getting smarter. S/he knows the value of their digital data and how it is being used to serve the purpose of the biggest of the marketing giants. That time is not far when people will start demanding their data’s worth legally.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/redBus_Dhoni.jpg?itok=chslMw2m
MS Dhoni, redBus urge people to take control of their bus journeys

redBus has launched a large scale, 360-degree integrated marketing campaign, featuring its brand ambassador, MS Dhoni, highlighting the conveniences and advantages of using the redBus platform, as opposed to traditional methods of bus ticketing. It emphatically urges people to avoid being puppets...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/04/%23SahiBaat.jpg?itok=1TTsycy3
Lupin urges women to talk about vaginal hygiene with latest campaign #SahiBaat

Wavemaker, the media, content and technology agency of GroupM has created a quirky digital campaign for pharma major Lupin Ltd’s (Lupin) OTC arm Lupin Life featuring its new woman-care product, V-Bath. The campaign named #SahiBaat aims to build awareness among women around the usage of intimate...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories