MAM

Hathway appoints Aidem ventures for ad sales

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/11/05/hathway.jpg?itok=KmglWvCs

MUMBAI: One of India’s biggest multi system operators (MSOs), Hathway Cable & Datacom has appointed Aidem Ventures to reach out to the country’s marketing and advertising fraternity.

It has launched high impact advertising solutions’ suite on its digital platform to reach out to a captive audience through its TV channels. Its ad capabilities include:

1.       EPG Banner - appears when and as long as the electronic programme guide is on display

2.       Programme banner - served up for 10 seconds every time the programme ID is displayed; hence appears each time a user lands on a destination channel

3.       Boot and Boom - displayed on the boot up screen each time it is launched

4.       Aston pop-up - displayed at the bottom of the screen when the user is in full screen video

5.       Volume pop-up - appears on the screen each time one increases/decreases the volume

6.       Advertisement on mute - displayed when and as long as the mute popup is displayed on the screen

7.       Synopsis Banner - displayed when and as long as the synopsis banner is shown on the screen

8.       DCA Banner – displayed when the digits to the destination channel are entered on the remote control

9.       Co-branded solutions on their national TV channels viz Hathway Music – a non-stop 24 hours Hindi music channel, CCC Cine channel – a Hindi movie channel and Hathway Life - the best of National Geographic channel’s content managed by NGC broadcast team. These channels are available across all Hathway and Asianet platforms.

10.    Channel partnership solutions on all Hathway channels

Announcing the news, Hathway MD and CEO Jagdish Kumar said, “We are confident that once advertisers experience these ad capabilities, they will be back for more. We plan to roll out more ad products over the coming year, while ensuring that they offer great ROI to advertisers and build a long term partnership.  We are happy to partner Aidem in this journey in creating a market place for Hathway’s ad products and I am confident that they will be able to successfully bridge these partnerships.”

Aidem Ventures director Vikas Khanchandani said, “The Hathway ad solutions suite provides clutter-free and exclusive space on TV. It is already emerging as a powerful media option in the hands of advertisers. It is great to see such a positive response in the market. We are very happy about our association with Hathway.

Hathway has operations across 140 cities and towns with subscriber base for cable TV services of analogue and digital at 11.7 million homes. Hathway has been awarded the best MSO by the Indian Telly Awards for its quality services nine times in a row.

“In spite of the proliferation of various screens, time spent with TV continues to dominate viewing. Advertisers are seeing a huge captive reach and SOV in the Hathway ad platform. They will benefit immensely by the number of organic and inorganic exposures that it delivers,” added Aidem Ventures Hindi entertainment and niche channels business head Nikhil Sheth.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/17/tejal-daftary.jpg?itok=kBhMF9-4
Guest column: How the ecosystem for mom-preneurs has grown in India

“Build a tribe of teammates, advisors, investors, who will inspire you, push you and support you daily. Learn to ask for help. Everyone thinks it’s brave to go out alone. I think it’s even braver to ask for help when you need it,” said Julia Hartz, co-founder & CEO of Eventbrite.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/eureka.jpg?itok=r0P99ji8
Eureka Forbes brings 'Ayurfresh' technology with Dr Aquaguard

The recently revamped Eureka Forbes has introduced another innovation – Dr Aquaguard with Ayurfresh technology, aiming to give a refreshing taste and aroma to everyday drinking water.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/clovia.jpg?itok=p4QHGZ2G
Clovia forays into personal care category

Lingerie brand Clovia recently launched its new line of solution-based personal care products.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/rob_reilly.jpg?itok=eAErXxKE
McCann Worldgroup’s Rob Reilly joins WPP as global CCO

NEW DELHI: WPP has appointed outgoing McCann Worldgroup global creative chairman Rob Reilly as its global chief creative officer. Reilly will join the network in May and report to CEO Mark Reed. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/mond4.jpg?itok=9qsCGga1
How Mondelez India leveraged its partnership on broadcast for IPL 2020

NEW DELHI: There are campaigns and there are campaigns. But there are certain advertising messages which strike home like no other – they either leave a tear in the eye or have you feeling nostalgic. Some have you chuckling, others inspire you, while yet others leave you just feeling good.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/afc.jpg?itok=cz18giWo
AFC announces Sportradar as Official Video and Data Distribution Partner for Major AFC Competitions from 2021 to 2028

The Asian Football Confederation (AFC) today announced an official partnership with Sportradar for worldwide data and associated media rights for major AFC competitions for the cycles 2021-2024 and 2025-2028. Under the new agreement, Sportradar becomes the Official Video and Data Distribution...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/arunima-sangeeta.jpg?itok=Xd14yFhg
Arunima Singh named Havas Life Sorento VP - digital

NEW DELHI: Havas Life Sorento has further strengthened its leadership team with the appointment of Arunima Singh as vice president digital. In this new role, Singh will drive health digital and technology vision and strategy for the agency. She will be based in the Mumbai office. 

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/bhava.jpg?itok=M4Fmy45i
Do Your Thng onboards Bhavna Darira as business head

NEW DELHI: Branded content marketplace Do Your Thng (DYT) has brought on Bhavna Darira as business head. She brings with her over two decades of experience in sales, marketing and brand positioning.  Darira’s past experience is with companies like Aditya Birla Financial Services, Reliance...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/amanda.jpg?itok=MfVebxuO
Dentsu International integrates iProspect and Vizeum

NEW DELHI: As part of dentsu International's streamlining efforts, the agency network will integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner.  By integrating this two award-winning agencies, dentsu brings Vizeum’s media...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required