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Chatter around India-SA match 30% lower than India/Pak match: MEC report

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MUMBAI: Team India so far has been on a winning spree at the ongoing ICC Cricket World Cup 2015. The winning moments on field have also been translated on social media where fans have expressed their excitement on various platforms. 

On 22 February when India won against South Africa the chatter around the match was 30 per cent lower than that of the much talked about India vs Pakistan match, according to a report prepared by MEC.

The report states that the hashtag #IndvsSA garnered only 0.2 million mentions as compared to the hashtag #IndvsPak at 0.3 million mentions. Further another hashtag, #cwc15, garnered 0.1 million mentions for both the matches. 

Shikhar Dhawan was the most talked about player during the India vs South Africa match, but received almost half the mentions as compared to Virat Kohli during India’s clash against Pakistan.

Sports brand Nike’s “#bleedblue” campaign continued to be the most talked about brand mention, but received only 40 per cent mentions compared to that during India and Pakistan’s match. Official broadcaster Star Sports campaign #Maukamauka gained talk value during India vs South Africa with their new TVCs says the report.

In its concluding remarks the report states that it is clear that no match generates as much excitement and engagement as an India vs Pakistan match.

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