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Abbys 2022 onboards six adland executives as jury chairs

Amer Jaleel, Ashwini Deshpande, Bobby Pawar, Chaaya Bharadwaj, Rahul Mathew, Rajdeepak Das join th

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Mumbai: The Abbys Award Governing Council on Monday announced the names of six advertising professionals, who will be judging Abbys 2022 along with the international judges as jury chairs. The jury panel will include MullenLowe Lintas group chief creative officer and chairman Amer Jaleel, Elephant Design co-founder and director Ashwini Deshpande, Havas chairman and chief creative officer Bobby Pawar, BC Web Wise founder and MD Chaaya Bharadwaj, DDB Mudra Group chief creative officer Rahul Mathew, and Leo Burnett CEO and chief creative officer for South Asia Rajdeepak Das.

The council had earlier announced three international jury chairs namely, Menno Kluin, Aricio Fortes, and Myra Nussbaum, from the global advertising industry, who will be judging Abbys 2022.

As global creative head of Unilever's Lifebuoy business, Amer Jaleel has contributed to the brand’s success over the past decade – in India and across the world. Spearheaded by him, Lifebuoy’s ‘Help a Child Reach 5’ initiative was named among the most effective campaigns in the world. Amer has built brands like Micromax, Olx and Havells among others. He has also conceived and led the journey for Tata Tea’s ‘Jaago Re’ movement. His portfolio includes brands like Google, Maruti Suzuki, ICICI Prudential and Bajaj Auto.

Bobby Pawar has won more than 400 local and international metals. He was IAA India’s Creative Agency Leader of the Year (2021) and Campaign Asia’s Creative Person of the Year (2011) for India and South Asia. Consistently ranked amongst the most influential and creative people in India, Bobby has worked for seven years in the United States with long stints at Ogilvy, New York and BBDO, Chicago.

As the co-founder and director of Elephant Design, some of the international Awards won by Ashwini Deshpande are ReBrand100 (USA), A'Design (Italy), Worldstar (Germany), AsiaStar (Singapore), Lexus Design Award (Best of the Best). The jury president at D&AD and London International Awards, she is also on the Jury at Cannes, One Show, New York Festival, Spikes Asia and Design for Asia. Elephant Design was also awarded Design House of the Year at Lexus Design Awards India.

With Chaaya Baradhwaaj at the helm, BC Web Wise has woven several successful cases in digital brand marketing. Major awards won include Microsoft Cyber Lions with a ticket to Cannes in 2005 and over 200 metals across The Abbys, DMAI Echo, Digixx Awards, Asian Consumer Effectiveness Awards, National Marketing Excellence Awards.

Under Rahul Mathew’s creative leadership, DDB Mudra became the first Indian agency to be crowned APAC agency of the year at Spikes Asia. Work from the agency has won four Grand Prix at Spikes Asia in the last three years. In 2019, DDB Mudra became the first agency in the world to win the D&AD Impact Prize Fund. According to the 2021 Campaign Brief Asia ranking, DDB Mudra Group is number three in India. While the WARC 2021 ranking places DDB Mudra group as number one Effective Agency in India and Asia. Apart from judging many prestigious award shows, Mathew is also the jury president for press and outdoor at D&AD 22.

Rajdeepak Das has built Apollo Eleven, a division of Leo Burnett, and comprising a team of young IIT Aerospace engineers, social media influencers, musicians, product designers and environmentalists who came together with one common passion. Das has won over 250 metals at Cannes Lions, One Show, D&AD, Clio, Spikes Asia, Effies and others.

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