Mumbai: Wunderman Thompson South Asia has roped in Harsh Shah as chief digital officer with effect from 17 January. In his previous stint, Shah was with Dentsu Creative as president – West, and was leading operations, revenue, people and culture for Dentsu Webchutney, and regional business for the rest of Dentsu Creative.

In his new role at Wunderman Thompson South Asia, Shah will be responsible for accelerating the digital transformation of the Wunderman Thompson Group, and working with all of its agencies across Creative, Communication, Tech, Health and Commerce to deliver an integrated solution to all clients across the Group.

Commenting on Shah’s appointment, Wunderman Thompson South Asia CEO Shams Jasani said, “We are delighted to welcome Shah to the Wunderman Thompson family. He brings in a wealth of experience across digital, technology and commerce. Our work at Wunderman Thompson harnesses the power of creative, technology, and commerce to drive unprecedented growth for some of the world’s biggest brands. We are glad to have Shah on board at a critical juncture when we are keenly looking at offering end-to-end capabilities to our clients at scale.”

On his appointment at Wunderman Thompson South Asia, Shah said, “I am deeply excited by the vision drawn up at WT and my specific charter as a key growth partner.  I look forward to drive this vision and unlock growth with my highly experienced and talented peers at the agency. In the ever-evolving social and economic fabric of the world, it is essential to look at culture and consumer demand as an important ongoing thread in what we do. Leading digital at WT makes this journey especially thrilling for me.”

Based out of Mumbai, Shah will report directly to Jasani.