Publicis Groupe partners with Digital India Foundation to launch ‘Decoding ONDC - Perspective For Marketers’ report

The report outlines the next big shift in online commerce and will be made public on 23 November.

Mumbai: Publicis Groupe India, in partnership with the Digital India Foundation (DIF), is all set to release its path breaking and insightful report on the commerce ministry-backed interoperable network, Open Network for Digital Commerce (ONDC), titled "Decoding ONDC: A Perspective for Marketers." The report will be made public on 23 November.

Powered by Publicis agencies Performics, Starcom, and Digitas, the intelligence report looks at simplifying and giving a 360-degree view of ONDC, aiding brands in leveraging open networks in commerce for optimum business results.

The report is an in-depth playbook tailored for the c-suite and brand leaders, and it covers everything from ONDC architecture and the customer journey, to brand preparation, marketing opportunities and increased reach and discoverability, data policy and the data infrastructure required, and industry-specific perspectives, among other key areas.

As India’s digital commerce grows at meteoric speed and is further set for a huge uptake with ONDC’s full-fledged launch, Publicis Groupe’s supercharged commerce and technology capabilities, depth of talent and expertise keep brands informed and well-ahead of the curve in a dynamic and evolving retail landscape.

ONDC will further revolutionise the e-commerce environment by making it more inclusive and accessible to all, bringing buyers, sellers, and gateway service providers onto a single system, enabling further inroads into Bharat (tier II-III towns and rural areas), facilitating digital commerce for smaller and medium-sized businesses, and adding to the collective goal and vision of a self-reliant digital India.

Publicis Groupe South Asia CEO Anupriya Acharya says, "ONDC will bring in a whole new world of commerce. We expect open networks in commerce to trailblaze innovation and new business models around online retail and to deliver increased reach and additional customers for our clients. It will highlight a more evolved and empowered consumer with a plethora of options. The progress of ONDC and its success trajectory are also being viewed and monitored internationally, and this could likely lead to profound shifts in global commerce as well. Within this context, we felt it was imperative and timely to bring valuable insights, research, and data points around ONDC, which will transform the digital commerce journeys of brands and help marketers adapt and develop strategies, reinvent existing models, and keep their businesses responsive, resilient, and contextual."

ONDC co-founder & head of Digital India Foundation and board member Arvind Gupta said, "The success of digital public goods in identity, payments, and social welfare disbursements in India is based upon two principles: trust in technology, and co-creation of value. ONDC is a remarkable step to incorporate these principles to democratise e-commerce, to realise our aspirations for a Digital India, and to empower the millions of people in smaller towns and rural areas who will now have access to technology and digital commerce. Of particular note is what it can do for smaller and medium-sized businesses, putting them on the map nationally and making them discoverable and reachable."

"India, with its huge demographic dividend, entrepreneurial talent, and innovative thinking, is a true beacon of ideas for the rest of the world. ONDC will catalyse powerful and progressive social and economic shifts that will benefit not only India but potentially the entire world. DIF’s partnership with Publicis is an exemplary one, and we have collaborated successfully on an outstanding report that guides participant strategy, technology, data, content activation, and investment in the ONDC connected age of commerce," he added.

Performics India CEO Lalatendu Das stated, "Technology and commerce will continue to converge through ONDC, leading to exciting opportunities for brands and new avenues for spectacular growth. In view of the transformation in the environment and an entirely new ecosystem taking shape, Publicis can be a powerful enabler in decoding the immense possibilities in ONDC and aiding brands in re-imagining their commerce, revamping strategies, technology, and data infrastructure. We have been paying close attention to brands and their current state of preparedness for ONDC, capturing marked shifts and trends across categories and businesses through our survey and through close conversations with ONDC top executives, industry leaders, and decision-makers. The range and depth of information presented in the report is sure to help marketers gain actionable insights that strengthen and future-proof their businesses."

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