MAM

Logicserve Digital gears up for the next phase of growth with a new transformational identity

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/11/12/log.jpg?itok=h_LN0R7X

Mumbai: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has announced the launch of a new logo for the company today to mark the milestone year, 2019 when the company is witnessing exponential growth. The company will start using the new branding within all it's internal as well as external communications with stakeholders over the coming weeks.

Here’s a look at the new transformational identity of the company which is in sync with the ever-changing nature of the industry.

The overall logo reflects the three key character traits of the company: curiosity, adaptability and intelligence; which are indispensable to thrive and lead in the dynamic world.

The circle at the bottom is similar to the anchor seen in a question mark or exclamation and symbolises curiosity that is the genesis of any change or transformation. The fluid shape showcases adaptability highlighting the company’s ability to change and evolve. The mnemonic that looks like a profile view of a brain, symbolises intelligence and thought leadership.

Multi-specialisation is the need of the hour and varied skill sets are required to design a solution for the challenges faced by today’s world. Here, the company represents its core capabilities – Media, Creative, Data & Insights, and Technology; as distinct from one another through different colours and shapes. The core capabilities are ever changing and evolving, which is why the shapes are fluid and transient in nature. These core capabilities are interdependent and when brought together embodies what they offer to the world – an integrated solution.  

Talking about the new identity, Prasad Shejale, CEO & Founder, Logicserve Digital, shares, “One must be curious, adaptive, and intelligent to move with the disruptive times – change, transform and evolve with it. The new company logo is reflective of our new identity encapsulating these qualities. Over the years, these qualities have helped us achieve a rapid growth trajectory and provided us with a head start to embark on the next phase of growth. The overall move reflects the need for us to have a new narrative and logo that reflects our evolution as an integrated digital solutions company.”

Logicserve Digital continues to advance its growth footprint by being an Independent ‘360-degree digital marketing agency’ providing integrated solutions. The company has won over 100 awards in the past two years for the successful implementation of digital marketing solutions focused on a customer-centric and tailor-made strategy that yields a win-win situation for both brands and consumers. It was recognised as ‘Performance Agency of the Year’ at Digixx 2019 and ‘Performance Marketing Agency of the Year’ at AgencyCon 2019. With a strong team of 320+ digital marketing experts and having serviced over 300 happy clients across various sectors, the company is poised to embark on its next phase of growth by adorning a new identity. 

Further commenting on the journey of the company, Prasad says, “In 2012 when we shifted our focus to the Indian market, we realised the growth potential and decided to pivot to specific digital marketing services. Our ability to be a ‘Digital trend-catcher’ has benefitted us a lot in terms of strengthening our relationship with clients and their consumers through innovative and data-driven digital campaigns. From 122 employees in 2016 with one office we have grown to a strong team of over 320 employees with three offices in India. We delivered 102% CAGR over the last five years and continue to be on a rapid growth trajectory. In the next three years, we aim to achieve four times the average growth of the Indian digital marketing industry. Also, we have kickstarted our international operations and our new leadership team is all geared up to achieve the next phase of growth. Achievement of these significant milestones has made 2019 a wonderful year for us so far and I would like to thank our clients, partners and team members for bestowing us with their trust for a long-lasting partnership.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/07/Rohan_Bopanna-Nikita_Dutta.jpg?itok=Z7NKjbwl
ASICS limited-edition GEL-NIMBUSTM 22, TATA Mumbai Marathon 2020 official Race Day T-Shirt unveiled

MUMBAI: Japan-based sportswear company ASICS and India’s leading sports promoter Procam International today unveiled the limited-edition GEL-NIMBUS™ 22 along with the official ‘Race Day T-Shirt‘ for the 17th edition of Asia’s most prestigious TATA Mumbai Marathon (TMM) 2020. ASICS Brand Athlete...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/07/OneCulture%20Raps.jpg?itok=tKTCyfa8
OneCulture Raps its way to Redefine the Work Culture for Millennials

New Delhi, 6th December 2019: OneCulture, a unified co-working space with various amenities for corporates and professionals, collaborates with the new-age rap artist, Karma. The rapper based in Doon is known to stir a buzz amongst the crowd as he acknowledges societal and social concerns through...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/07/Mondelez_800.jpg?itok=JKzLBf46
Mondelēz International Releases its First-Ever global State of Snacking™ Report Explores the Rise of Snacking in India

INDIA  - Mondelēz International recently announced the launch of its first-ever State of Snacking™ report, a global consumer trends study examining the role snacking plays across the world, including India, in meeting consumers’ evolving needs: busy modern lifestyles, the growing desire for...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/07/adidas_FC.jpg?itok=HR0V1Yom
adidas launches campaign inspired by Real Kashmir FC fans

Inspired by the support that Kashmir Football Club gets from its rivals’ fans, global sportswear giant adidas and Real Kashmir FC together unveiled the new design of the club’s 2019-2020 home jersey. They have dedicating it to fans of the club. The new colourways are an ode to the Unreal Fans of...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/06/oppo.jpg?itok=Ozwhz1eG
OPPO announces extension of its partnership with International Cricket Council till September 2023

MUMBAI: OPPO, a leading global smartphone brand, has announced the extension of its partnership with the International Cricket Council (ICC) for another 4 years, up-till September 2023. Under the partnership, OPPO will continue to remain the official Mobile Handset and Headset partner of ICC and...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/06/lazypay.jpg?itok=E1yvMrJZ
LazyPay launches new campaign #LazyPayHaiTohSortedHai

MUMBAI: LazyPay, PayU India’s consumer lending platform and India’s most popular Pay Later option, today launched its new digital campaign ‘LazyPay Hai Toh Life Sorted Hai’. The campaign, to connect with today’s consumers, takes an unusual route and uses cases to highlight the convenience that...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/zee.jpg?itok=JTXU8rub
The Advertising Club announces MARQUEE AWARDS 2019 celebrating marquee brand stories

MUMBAI: The global marketing and brand building paradigm has over the years evolved to encompass contemporary platforms, break through mediums and the dynamic digital ecosystem. The India marketing and advertising industry has also played a pivotal role in driving this change.  Such game changer...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/madinson.jpg?itok=aXytOZwr
Madison Media Group elevates Vinay Hegde as chief buying officer

MUMBAI: Madison Media has announced the promotion of Vinay Hegde as chief buying officer. He will report to Amol Dighe, CEO, Madison Media Ultra and head of investments. Madison Media’s buying teams across offices will now report to Hegde. Hegde takes over from Neelkamal Sharma, who has decided to...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/06/ashi.jpg?itok=Tsf5uR4U
Ashish Bhasin bags ‘South Asia Agency Head of the Year’ title at Campaign South Asia Awards 2019

MUMBAI: Dentsu Aegis Network (DAN) CEO APAC and Chairman India Ashish Bhasin has won ‘South Asia Agency Head of the Year’ Titles at Campaign Asia-Pacific's Agency of the Year Awards for the fourth time. 

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories