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iProspect India launches initiative to empower women

Women@iProspect will focus on gender diversity, safety, leadership

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MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

Women@iProspect will see women leaders discuss issues affecting women at work, challenges faced, how to create a work-life balance among others. The initiative, a regular feature every quarter, will be led by iProspect India CEO Rubeena Singh.

The initiative comprises four parts including a women’s network wherein the employees will exchange ideas on how they can grow in their career; a connecting minds initiative that will help the females in the company get an external POV from a successful women leader from other industry or company through an interactive session; a therapy day on which women can (anonymously) talk to a counsellor/therapist on how to create a successful work-life balance and regarding other issues impacting their personal and professional growth; and identify the mentor initiative through which the senior leadership team will identify 2-3 women employees and put them on a fast-track mode wherein they will be mentored for a year to reach the next level in their career graph.

Talking about the initiative, Singh said, “iProspect has always believed in enriching and helping its employees grow. Through this initiative, we want to empower diversity as well as help women reach senior roles with much more confidence. It is sad to see that while women form almost half of India’s population, their representation at workforce is very little and it further shrinks at senior levels. At iProspect, we want to change that.”

The first session, held on 10 December 2018, saw ICICI Bank’s deputy general manager – marketing and communications Azmat Habibulla share her story. “It is a great initiative undertaken by iProspect and I believe we need such initiatives across boards to help women rise to become leaders of tomorrow. At ICICI too have various initiatives to help women employees overcome challenges that many of them face at certain life stages.”  

The company believes in equal opportunities for all and hence, the initiative, titled Women@iProspect, will even see men participating.

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