MAM

Influencer marketing co Buzzoka grows 300% in the last fiscal

The milestone is achieved with positive books and over 150 brand associations

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/07/buzzoka.jpg?itok=NHlW1tJw

MUMBAI: Buzzoka, one of India’s most disruptive influencer marketing companies, has completed 2 years of operations. Interestingly, Buzzoka grew 300 per cent over the last fiscal. Having the largest database of influencers, celebrities, and commoners, it has successfully added around 100,000 influencers to its network. Buzzoka was also the first company in India which kickstarted influencer marketing on TikTok when it was Musical.ly.

Founded in July 2017 by Ashutosh Harbola and Rahul Puri, Buzzoka is a preferred partner for over 150 brands in India and is considered to be one of the best in the influencer marketing business. Buzzoka has been instrumental to add the flavour of creativity to the landscape of influencer marketing with power-packed ideation and strategic thought process.

The influencer startup has been responsible for a lot of campaigns which broke the stereotype of Marketers considering influencer marketing as a hyped marketing technique. Be it in the case of Stay Uncle’s viral fake website or SBI YONO’s 30 under 30 campaign or Nicotex’s 1 Cigarette Kam.

Buzzoka dives deep into the aspects of influencer marketing and is thus, able to curate the best services like social media crisis management, regional celebrity services, amongst others depending on the need of the brands.

Commenting on the development, Ashutosh Harbola stated, “It has been an incredible year for us. The coming year will be a game-changer for Buzzoka as we plan to get into B2C influencer marketing and influencer-led commerce. We are equipped with the largest database of influencers in India and a strong relationship with all Top Tier Influencers. With this, we are targeting a 500 per cent growth in the next fiscal. Also, the year will definitely see Buzzoka raising some funds to assure our growth trajectory and we are already in talks with leading PE firms.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/cnbc.jpg?itok=UEaRhv5l
CNBCTV18.com & AB Health Insurance launch 'Rakho Poora Khayal’ campaign

MUMBAI: Network18 group’s business digital platform CNBCTV18.com has partnered with Aditya Birla Health Insurance for a campaign -- ‘Rakho Poora Khayal’. The initiative, in a series, features several prolific Indian women, who have blazed a trail in their respective industries. It has a series of...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/rahul.jpg?itok=-hnmfxXL
‘Get lost in what you love’ with visually impaired artists and Raghav Sachar

MUMBAI: On the occasion of Valentine’s Day, Spykar Lifestyles in collaboration with Furtados School of Music presented a new take on love which encouraged the youth to ‘find their restless’. To promote and celebrate the love of talent & passion, the brands brought two visually impaired...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/indeed.jpg?itok=PQ2SCPkl
Indeed partners with Kajal Aggarwal to offer job search solutions to Indian millennials

MUMBAI: Indeed, the world’s #1 job site, today announced its partnership with popular actress and model, Kajal Aggarwal. Through this partnership, Indeed India aims to offer customized hiring solutions to the millennial workforce by providing a platform for job seekers to resolve their job-related...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/saregama.jpg?itok=Sxm0V6Uo
Saregama announces an extensive Content Partnership Program for Carvaan 2.0

MUMBAI: Saregama Carvaan took a technology and content leap with Carvaan 2.0 by giving consumers access to over 200 podcast stations along with 5000 pre-loaded songs. Continuing on its promise  of widening the content offering, the company is now throwing open its Carvaan platform to content...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/gasofast.jpg?itok=5FihxU9i
Gas-O-Fast signs on Saurabh Shukla and Biswanath Basu

MUMBAI: Mankind Pharma’s Gas-O-Fast, known for its natural antacids, is focused on establishing a stronger presence across the nation. They recently got Saurabh Shukla and Biswanath Basu on board as brand ambassadors for their new campaign. Saurabh Shukla is a well-known face at a Pan-India level...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/valatine.jpg?itok=Gio5V0HD
VMate’s #HappyValentinesDay goes viral on social media

MUMBAI: VDay videos on VMate- the trending short video platform, are spreading like wildfire on social media. VMate has recently launched #HappyValentinesDay campaign and an interactive video sticker under #SunnyKiDate on their platform. #SunnyKiDate interactive video sticker allows users to spend...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/klay.jpg?itok=YidTC-7S
KLAY Schools launches “That Parent Thing”, a content platform for millennial parents

MUMBAI: KLAY (Kids Learning And You) Schools, India’s largest chain of non-franchised pre-schools and daycare centres, today announced the launch of its content platform - That Parent Thing - dedicated to the parenting community, on the occasion of Valentine’s Day. Drawing on its experience as a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/wrm.jpg?itok=XxV7kd2Y
White Rivers Media Bags digital marketing mandate for Cosnature’s India operations

MUMBAI: Following a multi-agency pitch, White Rivers Media, an independent full-service digital creative agency founded in 2012, won the social creative and digital mandate for the Germany-based cosmetic brand ‘Cosnature’ by MAXIM Group’s Cosmolux Deutschland GmbH, with 36+ years of experience in...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/INOX.jpg?itok=dBrTip8f
INOX quirks up Valentine’s day with #HonourTheCorner

MUMBAI: INOX Leisure Ltd, one of India’s leading cinema chains, crafted a unique campaign to know the views of its patrons on the ‘corner seats’ in the cinema auditoriums for Valentine’s Day.  The brand took it on itself to ask its audience some fun and quirky questions related to corner seats and...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories