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IdeateLabs launches proprietary digital analytics tool iCOGZ

The tool has been created to track all digital campaigns through interactive dashboards

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MUMBAI:  IdeateLabs today announced the launch of iCOGZ – a proprietary tool developed ground up with the integration of 100+ APIs and proprietary crawlers that gives each marketer a single dashboard view of their digital assets, ad campaigns, marketing automation and analytics; all on one platform.

Under a single login, iCOGZ gives the marketer a single dashboard view to monitor your brand health across all brand assets, including the website, social channels, digital campaigns and marketing automation.

iCOGZ aims to assist every marketer in deep dive analysis, understanding trends and tracking digital campaign performance, giving valuable, real-time insight which can assist the marketer to evaluate their ROI funnel.

iCOGZ will be a 100 per cent subsidiary of IdeateLabs to specifically cater to data visualisation analytics & audit for brands. IdeateLabs has roped in Naveen Nandan as the CEO for the business.

Nandan comes with more than 2 decades of experience in integrated communications, digital, data analytics and direct marketing solutions and was the director marketing NMIMS University, in his last stint. He has worked with companies like DDB Mudra Group, Triton Communications, Dentsu Comm, Euro RSCG, TBWA. This is Naveen’s second innings with IdeateLabs.

Nandan has combined his rich experience in brand strategy, consumer insights and the digital landscape to shape iCOGZ such that it enables the marketer to monitor the complete cycle from marketing to sales and from information to intelligence.

“Marketers today spend a lot of valuable time to login to different platforms to track their digital campaigns/ assets. They depend on third party service providers to provide reports and insights about their campaigns. With iCOGZ this dependency reduces considerably as the marketers can use a single dashboard to view the health of the brand online and also measure the success of their campaigns on a real time basis” says Nandan.

iCOGZ is currently used by various IdeateLabs clients in varied sectors like telecommunications, real estate, bfsi, consumer durables and retail.

On the latest development IdeateLabs director Vrutika Dawda said, “We are excited to announce the launch of our analytics unit and one of its kind digital ROI and measurement tool iCOGZ. The tool has been conceptualised and developed by the insights & innovations team at IdeateLabs. iCOGZ is the first in a series of tools we are working on. With Naveen leading the initiative we are quite bullish on adding meaningful value to our clients and the industry as a whole.”

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