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'Fact or Fake': 61% news consumers in India see fake news as major concern

Traditional media have higher credibility than digital media

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NEW DELHI: The news credibility index in India stands at a meagre of 39 per cent, indicating that 61 per cent of news consumers in the country see fake news as a major concern, reveals the 'Fact or Fake' report released by media consulting firm Ormax Media. The survey was conducted among 2,400 urban news consumers (15+ yrs.) from across 17 states and UTs in India.

As per the report, print media leads the media credibility Index at 62 per cent, followed by radio and then television. Traditional media have higher credibility than digital media. Among social media, Twitter at 53 per cent is by far the most credible social media platform for news.

Read our coverage on Fake News

Ormax Media founder and CEO Shailesh Kapoor said, “Concerns related to fake news have been a topic of discussion globally as well as in India, and the problem of fake news seems to be getting larger with every passing month. This survey was conducted to quantify the extent of this concern in India and to understand if some media fare better than others. We plan to track these measures every six months, which will allow us to compare how the perception of news consumers regarding the fake news is changing with time”.

News credibility index and media credibility index are a percentage of news consumers who don’t see fake news as a major concern and news consumers who find the news in a particular medium generally credible, respectively.

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