MAM

Culture Machine launches Intelligence Machine

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MUMBAI: Culture Machine, one of the fastest growing digital video networks in Asia, which has always stood by its promise of providing quality content backed by cutting edge technology, takes its commitment further with the launch of Intelligence Machine platform.

Through its rich data driven insights, Intelligence Machine identifies the content recipe for brands and creators that resonates with their targeted audience and enables them to translate the insights into a reliable programming strategy. It indexes and analyzes over 1.5 billion videos across the digital universe on a daily basis.

Commenting on the launch, Culture Machine CEO and co-founder Sameer Pitalwalla said, “Social Platforms are the new cable operators; YouTube, Facebook and Twitter are all video platforms, and knowing what content to create, and to create that content at scale, across platforms, is at the heart of building a successful brand online. Intelligence Machine helps solve this problem and understand audiences and their taste preferences using cutting edge technology”.  

 “We at Culture Machine believe in the power of technology, which will be the key differentiator for success in the digital marketplace. Intelligence Machine provides unmatched insights on the best content type and format’s that resonates with the targeted audience for a given brand or product and enables the user to translate that insight into concrete actions. Think of it as a “moneyball” for content for brands & publishers”, added Culture Machine COO/CTO & co-founder Venkat Prasad.

Intelligence Machine’s key features include:-

·         Identifying a brand’s share of voice across video platforms, in different geographies and online communities across earned and owned media.

·         Benchmarking the brand against its industry on digital media and giving them a recipe to improve its standing.

·         Discovering successful content formats for an audience segment in a given industry and topical trends in relation to them.

Founded in 2013 by Sameer Pitalwalla and Venkat Prasad, Culture Machine is a Digital Media Company that creates entertainment for the Internet generation by combining cutting edge technology with great content.

Culture Machine’s engineering team includes senior data scientists and some of the best software architects in the industry.

Culture Machine has offices and studio facilities in Mumbai, Delhi, Pune and Chennai and is a wholly owned subsidiary of The Aleph Group, Singapore. 

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