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Zupee launches its new brand campaign "Saara India Khelega"

Zupee aims at transforming gaming culture in the country.

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Mumbai: Zupee, a leading skill-based online gaming start-up, announced the launch of its new brand campaign titled “Saara India Khelega” aimed at revolutionizing the gaming culture in the country.

With its gaming portfolio of ‘classic games’, Zupee is on the mission to promote skill-based gaming culture in India while bringing social legitimacy to real money gaming. The ‘classic Indic games’ like Ludo and Snake & Ladder have high nostalgia quotients and are loved by people across generations.

Having refashioned the classic games by adding more skill and strategy quotient, Zupee aims at transforming gaming culture in the country, making online gaming more skill and learning-based.

Furthering this cause, the newly launched TVC targets people across age groups and calls upon the entire nation to enjoy the engaging Zupee games.

Speaking on the launch of the campaign, Zupee's Founder & Ceo Dilsher Singh said, “Zupee is the largest company in the largest cohort of gaming, casual games. The gaming portfolio of Zupee is targeted at revitalising Indic, casual & board gaming culture and aims at promoting a culture of skill-based gaming. We have brought all our games under one app, Zupee. The campaign is a powerful investment behind the brand Zupee. It aims at bringing joy to peoples’ lives through purposeful games that can simplify, engage, and entertain. We innovate to ensure our games provide an intersection between skill and entertainment, enabling our users to earn while they play.”

Along similar lines, Zupee's CMO Gaurav Mehta, added, “Zupee’s USP lies in transforming the casual & board games we have all played. Our TVC draws upon that connection to promote skill-based gaming in the country. and also pushing the thought that gaming is inclusive. Our brand promise is to provide sparks of joy in an increasingly high-stress environment that we all live in. This campaign showcases the very same promise of people coming together and celebrating the brand promise."

The campaign appeals to its viewers by showcasing the Zupee connection with its customer base. Over the years, the brand has focused on creating platforms that enable people to express themselves with relentless optimism and to form meaningful connections making it India’s fastest growing online gaming company. Zupee’s games are designed to enrich people's lives with excitement and entertainment. every day. Gamified learning and skilling platforms will not only be upskilling today’s youth but will also introduce them to a digital world while making them future-ready.

Zupee endeavours to engage, empower and entertain users through gaming innovations. Relying on knowledge across a host of topics, strong returns, high user engagement, and sound tech, Zupee has been winning hearts and minds in a game of skill. The company is backed by marquee global investors such as Nepean Capital, WestCap Group, Tomales Bay Capital, Matrix Partners, Falcon Edge, Orios Ventures and Smile Group.

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