MAM

ZooZoo emoji record 90 million impressions on Twitter in just two days

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/04/29/Untitled-2_0.jpg?itok=HT5pkv3F

NEW DELHI:: Vodafone India’s ZooZoo in its unique emoji avatar generated an estimate of 90 million (9 crore) impressions in just 2 days of its launch on Twitter. Zoozoo fans across the world shared their emotions, using specially designed emojis linked to two hashtags - #BeSuper and #HakkeBakke.

Vodafone and Twitter had partnered to launch the ZooZoo in emoji avatar on 25 April, the first time that a corporate emoji was thus launched. The emoji of the Super ZooZoo appeared next to the #BeSuper and #HakkeBakke hashtag in any tweet sent worldwide.

Speaking about this unique initiative, Vodafone India Brand and Consumer Insights National Head Siddharth Banerjee said, “With visual content gaining popularity especially among younger consumers, emojis have a broad play across all demographics. Vodafone India has always been at the forefront of providing innovative and user friendly mobile internet experience for its customers in India. Our partnership with Twitter and the customised brand emojis was yet another step in our ongoing endeavour to make mobile internet more fun, smart, engaging and easy. This innovative initiative to engage with social media savvy customers saw much success and we will be further integrating these ZooZoo emojis into our marketing and ad campaigns on social media”  

Twitter,Business Head of India Taranjeet Singh said, “Innovation through custom emojis enhances a brand's personality and engagement on Twitter. The Zoozoo is an established icon associated with IPL for many years now. We are proud to partner with Vodafone to introduce Zoozoo to Twitter as the first brand emoji for India this cricket season”.

Twitter has teamed with select brands since late 2015 to co-create the branded emojis including the government’s Twitter Emoji of #MakeInIndia. Associating with Vodafone India marked the beginning of India’s first corporate brand emoji launch.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/havas.jpg?itok=81zSbMUs
Havas Media Group launches new social equity private marketplace

NEW DELHI: Havas Media Group today announced the launch of a social equity private marketplace, made up of BIPOC (Black, Indigenous, People of Color) and LGTBQ+-owned media businesses so clients can positively invest funds in underrepresented businesses. This first-of-its-kind platform is the...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/times.jpg?itok=xnnomRTW
TIMES NOW ‘India Stands for Humane Policing’ initiative raises alarm about police brutality

Championing pertinent causes of national interest, TIMES NOW has been the change agent through its powerful campaigns including #EndVVIPRacism (Lal batti) and #PathToLife, which has positively impacted policy decisions. Following recent cases of police brutality gaining prominence during the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/phitlip.jpg?itok=sXAxMQ_y
MensXP’s latest ‘Fathers: Then Vs Now’ Video Promoting Philips OneBlade is A Content Marketing Gem

This father’s day, leading appliances brand, Philips collaborated with the country’s largest lifestyle platform, MensXP to launch a branded video titled ‘Fathers: Then vs Now’ across major social media channels. The light-hearted sketch poignantly emblematized father-son relationships and upheld...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/sleepwell.jpg?itok=z5J6MkB0
Sleepwell Cocoon- India’s first customisable mattress

NEW DELHI: Sleepwell, India’s leading mattress brand from Sheela Foam Ltd, has launched Cocoon Mattress, a first-of-its-kind Mattress in a Box (MIAB) offering that allows consumers to choose the comfort feel of the mattress on their side of the bed. The mattress provides options of customisation,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/akshay.jpg?itok=HwEZzc08
Prince Pipes Ropes In Akshay Kumar as brand ambassador

NEW DELHI: Prince Pipes and Fittings Ltd (PPFL), one of India’s largest integrated piping solutions and multi polymer manufacturers, today announced that actor Akshay Kumar will represent the company as brand ambassador for its recently launched water tanks segment. In present times, when health is...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/Emami.jpg?itok=-QI4eBd3
Emami Healthy & Tasty presents "Har Nivala Immunity Wala"

NEW DELHI: Emami Agrotech Ltd, producer of well-known edible oil brand Emami Healthy & Tasty brings has launched in its latest variant of edible oil for the consumers. The new variant Emami Healthy & Tasty Smart Balance Immunity Booster Oil offers a unique value addition of “immunity’ in...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/Pushp%20Raj%20Singh.jpg?itok=XhPD0iPa
Brand image also impacts B2B marketing: JK Cement's Pushp Raj Singh

NEW DELHI: Cement manufacturing brand JK Super Cement recently launched the campaign #YehPuccaHai to pay homage to construction workers, who have been continuously working during the pandemic. The campaign has already garnered 1.5 million views on YouTube and 25.5 million on Facebook and Instagram...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/fair-lovely.jpg?itok=-HSuYr7S
Fair & Lovely’s new name - 'Glow & Lovely'

NEW DELHI: Hindustan Unilever (HUL) has  unveiled the name of its rebranded face cream product Fair & Lovely as Glow & Lovely. Its skin cream for men will be called 'Glow & Handsome.' It has to be noted that Fair & Lovely accounts for 40 per cent of the face care category in India....

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/icici.jpg?itok=sQyZr4zh
ICICI Lombard launches #RestartRight campaign Created by Ogilvy

COVID-19 has impacted lives and businesses across the globe. The human society stands at the crossroads of a ‘New Normal’, something that will alter our future completely. Social distancing and curtailed movement have become the norm. Further, in this changing scenario, health protection through a...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required