MAM

Zoomcar unveils #SheDrives campaign ahead of Women’s Day

ZAP Subscribe will give free 3 months’ subscription and sponsor driving school’s fee

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/07/Zoomcar.jpg?itok=G9CBZHWQ

MUMBAI: Ahead of the International Women’s Day, the Bangalore-based self-drive car rental company, Zoomcar has launched a campaign to facilitate women’s access to personal mobility, titled #SheDrives.

The campaign encourages more and more women drivers to hit the roads by helping them complete the entire spectrum of learning how to drive via their neighborhood licensed driving school and helping them own a car by subscribing to one.

Inviting women to conquer the roads, Zoomcar is providing 10 women with 3 months’ free car subscription from ZAP Subscribe.

Those women who wish to subscribe to a car and have procured a driving license in the past 6 months can have their fee reimbursed from Zoomcar as well, simply by showing the receipt of the driving school.

Commenting on the novel campaign, Zoomcar co-founder and CEO Greg Moran said, “Women play a pivotal role in all aspects of socio-economic development. However, their access to personal mobility has always been challenged, thus limiting their growth and leading to several challenges. To the same end, on the occasion of the International Women’s day, we have launched the #SheDrives campaign to facilitate a woman’s access to personal mobility. The campaign will address two critical aspects of personal mobility for women, firstly, having a personal vehicle and secondly, the skill to drive. To the same end, we are not only providing free subscription to cars under ZAP Subscribe but also sponsoring the driving school fee for women drivers. Our motto is simple; #SheDrives her ambitions, #SheDrives motivation in the family, #SheDrives our world, to her mobility is the key!”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/gensis.jpg?itok=VaPUge5d
Genesis BCW wins national PR mandate for IndiaFirst Life Insurance

Genesis BCW has been appointed as agency on record for IndiaFirst Life Insurance Company Ltd (IndiaFirst Life), following a multi-agency pitch.

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/deepesh_baxi.jpg?itok=urK9HoXz
Castrol India taps Deepesh Baxi as CFO and wholetime director

Castrol India has tapped Deepesh Baxi to succeed Rashmi Joshi as chief financial officer (CFO) and wholetime director, as the latter steps down from her current position on 31 December 2020.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/sway.jpg?itok=xJ4157na
Infloouhnser floats influencer marketing agency The Sway

Infloouhnser Pvt Ltd has launched a trust-building and transparent multi-layered influencer advertising and marketing agency, The Sway.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/havas_group.jpg?itok=XrKGsvOr
Eye on inclusivity, Havas India bats for 'Women Who Inspire'

MUMBAI: It is a truth universally acknowledged that women face more challenges in the workplace than members of the opposite sex. Even as more and more women join the workforce, there are still many obstacles for them to overcome, be it in terms of equal pay, career opportunities, harassment or...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/newel.jpg?itok=HlqW5YOt
Neel Pandya to lead ISA media forum

Indian Society of Advertisers (ISA) has roped in Neel Pandya to lead its media forum. Pandya is also serving as the L’Oreal India national media and digital head. The development was announced in a meeting of the media forum held on 4 November 2020.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/audi.jpg?itok=Ab2Rq1l8
Take the Audi Q2 for a virtual spin on Instagram

NEW DELHI: German luxury car manufacturer Audi has debuted in the world of Instagram filters for the launch of its latest premium all-rounder – the Audi Q2. Conceptualised by BBH India and executed by Alive Now, the AR filter offers an immersive gamified experience of driving this machine to tech-...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/sensibly_weird.jpg?itok=tr348OUc
Subhas Warrier launches Sensibly Weird Company

NEW DELHI: Prominent adman Subhas Warrier, who has earlier worked with agencies like Ogilvy and Mindshare, recently launched his own advertising agency, Sensibly Weird Company. He has partnered with former head of department (visual arts) at the National Institute of Creative Communication (NICC),...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/wild_stone.jpg?itok=uXjstRn2
Why Wild Stone's 'Sense' is a great unifier

NEW DELHI: Every individual wants to look good and smell good when they walk out of their homes and are in the vicinity of other people. It leaves a strong impression among others about their personality and helps create a strong recall about them. While there is a huge market for apparel to...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required