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Mumbai: Wunderman Thompson Kolkata announced the release of a film series for Exide Sunday, a recent offering from Exide Industries Ltd. The series showcases how easily people can switch to a sustainable way of living and make every day as easy & tension-free as Sundays.
The execution demanded simplicity & relatability, which is very beautifully executed through three real-life situations & lighthearted humour to make the film memorable. The fourth film is set in a family context, where the audio track adds to the whole humour angle. It demonstrates the various stages that one goes through while adopting solar and how consumers can do it araam se .. with a smooth yet sticky tune making this refrain stand out. The campaign will be anchored in the digital space and extended on the ground through events and executions.
"We at WT Kolkata are thrilled to partner with Exide Industries to launch Exide Sunday. We are sure that this memorable campaign will be a wonderful launch pad for Exide Sunday," commented Wunderman Thompson Kolkata SVP and managing partner Vijay Jacob.
Wunderman Thompson Kolkata VP & Senior ECD Arjun Mukherjee added, "When a solar solution provider has an interesting name like ‘Exide Sunday,’ we made sure to play up the branding with a series of fun, easy films that drive in the ‘everyday becomes a Sunday’ feeling along with the promise of a hassle free experience. The idea was to make the branding stick and the concept stick out."
Directed by Vibhu Puri, the Exide Sunday series of films by Wunderman Thompson were released in mid-January 2023 across digital & social media.
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