MAM

Wunderman Thompson Kolkata releases a series of films for Exide

The series showcases how easily people can switch to a sustainable way of living.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2023/01/21/wunderman_thompson.jpg?itok=O0GtyPuo

Mumbai: Wunderman Thompson Kolkata announced the release of a film series for Exide Sunday, a recent offering from Exide Industries Ltd. The series showcases how easily people can switch to a sustainable way of living and make every day as easy & tension-free as Sundays.

The execution demanded simplicity & relatability, which is very beautifully executed through three real-life situations & lighthearted humour to make the film memorable. The fourth film is set in a family context, where the audio track adds to the whole humour angle. It demonstrates the various stages that one goes through while adopting solar and how consumers can do it araam se  .. with a smooth yet sticky tune making this refrain stand out. The campaign will be anchored in the digital space and extended on the ground through events and executions.

"We at WT Kolkata are thrilled to partner with Exide Industries to launch Exide Sunday. We are sure that this memorable campaign will be a wonderful launch pad for Exide Sunday," commented Wunderman Thompson Kolkata SVP and managing partner Vijay Jacob.

Wunderman Thompson Kolkata VP & Senior ECD Arjun Mukherjee added, "When a solar solution provider has an interesting name like ‘Exide Sunday,’ we made sure to play up the branding with a series of fun, easy films that drive in the ‘everyday becomes a Sunday’ feeling along with the promise of a hassle free experience. The idea was to make the branding stick and the concept stick out."

Directed by Vibhu Puri, the Exide Sunday series of films by Wunderman Thompson were released in mid-January 2023 across digital & social media.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/09/aditya-birla1.jpg?itok=jSmT5vTb
Aditya Birla Group forays into premium casual dining

The Aditya Birla Group has announced a foray into the premium casual dining space, in collaboration with India’s chef restaurateur Rahul Akerkar.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/09/120.jpg?itok=AmqQN5x9
Dia Mirza and Bhumi Pednekar collaborates with Flipkart Green

Mumbai: Known for her contribution towards environmental sustainability and wildlife conservation, Dia Mirza has recently posted about the ‘Flipkart Green’ e store on her Instagram, spreading awareness about the importance of making environmentally conscious shopping decisions.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/09/116.jpg?itok=oxMvvGAR
UnCrave partners with Vir Das in the latest campaign #NoMoreMissingMeat

Mumbai: Licious plant based meat brand UnCrave, unveiled actor and comedian Vir Das as its Brand Ambassador. UnCrave understands how meat lovers feel without meat and fulfills this gap with the most meat like, vegetarian solution through its plant protein based meat products. The campaign consists...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/09/gaurav_khatri.jpg?itok=qcAH3El3
Noise launches new Valentines Day campaign #StoopidCupid

Mumbai: Noise, India’s lifestyle tech brand, celebrates the spirit of love this Valentine’s Day with its new #StoopidCupid campaign and an exciting sale. The campaign highlights emotions of the youth doing stupid but sweet things in love through a series of three films which will be revealed...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/09/ravpreet_ganesh.jpg?itok=Np2Q6vix
Mavericks onboards ex Publicis Ravpreet Ganesh as chief integration officer

Mumbai: The Mavericks Communications LLP, has announced the appointment of Ravpreet Ganesh as its chief integration officer. Ganesh’s appointment reinforces Mavericks’ vision to provide fully integrated marketing communications services to its clients.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/09/111.jpg?itok=B8VuAVRl
HDFC Life launches new brand campaign ‘Sar utha ke jiyo’

Mumbai: HDFC Life, has launched its latest brand campaign based on the core idea that ‘protection starts with self’. With this campaign, HDFC Life aims to take its brand promise ‘Sar utha ke jiyo’ a step further by delving deeper into the concept of ‘protection’. It highlights the need to ensure...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/09/loan.jpg?itok=5JxZ1b_E
Do's and Don'ts for Getting a Personal Loan

MUMBAI: Personal loans enable both salaried and self-employed individuals to meet their short to medium term financial obligations without having to furnish any collateral or security. As individuals looking for a personal loan have several options to choose from, they may have a difficult time in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/09/104.jpg?itok=uiKElB4z
Anish Mehta announces new tech platform ‘Animeta’

Mumbai: Cosmos Maya former CEO Anish Mehta, has announced the launch of his new venture, Animeta, an AI based self service creator tech platform aimed at creating and nurturing the untapped potential of the Asian digital creator economy, through financial and analytical support.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/09/103.jpg?itok=ji8pE0na
KISNA launches ‘Sparkling Love’ collection

Mumbai: KISNA Diamond And Gold Jewellery launches its latest Valentine’s Day collection called ‘Sparkling Love’ which is all about minimalist expressions of love. From time immemorial, gifting has been one of the most thoughtful ways of expression and there is nothing better than jewellery as a...

MAM Marketing MAM