MAM

Whirlpool embraces Every day, Care with brand-new ad campaign

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/19/Whirlpool.jpg?itok=0oGkNQzc

MUMBAI: Whirlpool as a brand has always been about trust and care. Care can be beautiful, care can be messy, care can be unstated. Built around the many facets of care is Whirlpool’s new campaign. It celebrates the little moments of care for our loved ones. Not once a year, not once an anniversary, not once a birthday. But every day, in our own little ways.

Starring Kriti Sannon, the new television commercial explores the narrative with a fresh storyline and unveiling a new baseline - Every day, care.

The commercial beautifully brings together a montage showcasing everyday snippets of different homes, different relationships and how Whirlpool makes it easy for members of that home to care for another, transforming ordinary moments into extraordinary ones.

Shedding more light on this new brand communication, KG Singh, VP Marketing, Whirlpool of India said, “We are proud to announce the launch of our new brand ad campaign. The new campaign celebrates the driving force behind everything we do. At Whirlpool, every feature we innovate, every technology we provide is designed to be simple & intuitive so that it’s easy to care. Because we believe that it’s not the appliances, but what we do with them that matters.”

Further emphasizing on the campaign, John Thangaraj, National Planning Director, FCB Ulka added, “Whirlpool has always been a brand that has reverberated with trust and care. We observed the small things that one must be doing for their family every day, but unfortunately go unnoticed. However, the emotions that go behind those small actions speak a thousand words. With the current television commercial, we aim to showcase the care that rhymes with these actions.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/fasttrack.jpg?itok=u4N3U7WJ
Fastrack x Ananya Panday: The Fit Outs collection of watches

MUMBAI: Fastrack launched its first co-created collection of Watches and Bags for girls with the youth style icon, Ananya Panday. The young girls of today have a fashion repertoire that ranges from a casual, sporty for everyday looks, bling look to make a fashion statement at a party and even an...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/xavier.jpg?itok=VOyEAhQv
Xavier PRabhu, PRHUB’s founder is the next President of APAC region for IPREX; will be part of the global board & executive committee in the new role

IPREX, a US$420 million network of communication agencies with 1,600 staff and 110 offices worldwide working across a spectrum of industries and practice disciplines and the third-largest global network of independent PR firms, today announced its new global leadership team. Xavier PRabhu, Founder...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/vinay.jpg?itok=U8FTvGEo
Grafdoer recommences production with a brand-new line of Hygienic Touch-less Products

New Delhi : To curb the spread of novel Coronavirus, companies across various sectors are diversifying their inventories with new and innovative products to meet the growing need of consumers. Kitchen and Sanitary-ware brand Grafdoer announced the commencement of its production of new touch-less...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/chat..jpg?itok=B1STbXpl
Not the right time for brands to go dark; they must continue communication

Brands cannot go dark in these troubled times, says ITW Consulting managing director Bhairav Shanth during a virtual fireside chat with Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari. According to him.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/Rohit%20Sharma.jpg?itok=2cnacI35
IIFL Finance signs Rohit Sharma as first-ever brand ambassador

MUMBAI: IIFL Finance, one of India’s leading non-banking finance companies, with over Rs 36,000 crore of assets under management, has signed up Indian cricketer Rohit Sharma as its first-ever brand ambassador. IIFL Finance endeavours to stand out for talking straight and being honest with its...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/metro.jpg?itok=hIQOB81n
Metro Shoes provides relief to workers by donating footwear

Migrant labourers are struggling to reach their hometown amidst the pandemic that has brought the country and its economy to a halt. Many of them have chosen to walk towards their homes. The long miles, blistering heat and inadequate food and water have made their struggle to reach home a lot...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/hrtech.jpg?itok=CjQs-ywf
HR-Tech startup, iXceed forays into Digital Marketing Services

After making a mark in the HR domain, iXceed – HR-Tech the start-up now expands its portfolio services by offering digital marketing in tandem with the clients’ demands. Marketers—as advocates for consumers in every business—have a critical role to play. Digital Marketing is a major driver for most...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/dollar.jpg?itok=WewYbHTe
Dollar has Akshay Kumar unveil new brand identity on webinar

BENGALURU: In probably what will be the ‘new normal’ as far as product and brand launches are concerned, Indian apparel brand Dollar Industries Ltd (Dollar) unveiled a new brand identity through a webinar. The new brand identity has the word Dollar with and added subscript – ‘Wear the change’ - #...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/edutainment.jpg?itok=yheOXizi
8th Edition of The Edutainment Show Goes Virtual Amidst Lockdown

India’s leading Event IP Company, Event Capital initiative The Edutainment Show has announced its 8th edition online. Edutainment Show Live a media and design education exhibition is set to be held from the 11th June -20th June. The show is a platform to connect young budding and aspiring students...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required