MAM
Report on Shemaroo

#WhatIReallyReallyWant -- Silver?, granted

MUMBAI: The global PR and viral campaign for the film #WhatIReallyReallyWant by Project Everyone, supported by Getty Images and SAWA and launched by the international communications agency Sterling Media, has been awarded the Silver prize for Video Project of the Year at the British Media Awards 2017.

Taking place at The Hilton Park Lane, the British Media Awards recognise ‘excellence and innovation’ across the industry. Other shortlisted nominees included fellow winners Shotglass Media and New Scientist, as well as The Guardian and The Economist.

On the 20th anniversary of the release of the Spice Girls’ Wannabe video, the campaign marked 20 years of Girl Power with the updated version “#WhatIReallyReallyWant”. The film reflects the voices of girls and women all over the world telling world leaders what Goals they ‘really really want’ to be achieved to help improve their lives. The campaign was supported by Getty Images and SAWA. The video received support from high profile personalities such as Spice Girls Victoria Beckham, Melanie C and Emma Bunton on Social Media, the public and international media to help it generate a spectacular 150 million views online in just a few days of its launch. The video was the 3rd highest trending topic in UK on Facebook in the first 24 hours after release.

Sterling Media managed the global communications campaign for #WhatIReallyReallyWant, playing a vital role during its development alongside Project Everyone. Sterling Media was able to make an impact on the film through securing talent such as Bollywood actress Jacqueline Fernandez, who opens the short film with a spirited performance. Sterling Media launched the film globally, securing coverage for #WhatIReallyReallyWant and the Global Goals in mass media across Europe, USA, India, the Far East, Australia and Africa.

Natasha Mudhar, CEO and MD of Sterling Media said: “On behalf of everyone at Sterling Media, we are honoured to have received the Silver Prize for Video Project of the Year at the British Media Awards. We would like to thank the judges at the British Media Awards and the event organisers, as well as congratulate our fellow award winners. We are delighted that the film #WhatIReallyReallyWant, launched with our partners at Project Everyone, is receiving wider recognition. Sterling Media was launched with the mission of brining brands closer to their purpose and we hope the accolades and response that #WhatIReallyReallyWant film has received are indicative of the wider positive impact it has made.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/16/img_16042021_144257_800_x_800_pixel.jpg?itok=xg1oAkCP
Pallavi Singh exits BMW India, takes a sabbatical

MUMBAI: BMW India marketing head Pallavi Singh has stepped down from her role. Singh took to professional networking platform LinkedIn to break the news. In the post, she stated that she will be on a sabbatical for the next year or so and will be focusing more on driving impact projects and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/16/img_16042021_125420_800_x_800_pixel.jpg?itok=FaXNSEWC
Shraddha Kapoor signs on as Power Gummies brand ambassador

NEW DELHI: Dietary supplement brand Power Gummies has roped actor Shraddha Kapoor as its brand ambassador. The Stree star will be now featured majorly on the company's hair & nails vitamin gummies advertisements.  With this association, the brand aims to bring forth its vision amongst...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/16/vishal.jpg?itok=bM-p3_4M
Vishal Chinchankar tapped as CEO of Madison’s Digital & Media Ultra units

MUMBAI: Madison Media has promoted its chief digital officer Vishal Chinchankar to CEO at Madison Digital and Madison Media Ultra. Chinchankar has been involved in shaping the digital arm of Madison Digital since his appointment at Madison Media in 2017. In addition, he has also been given the...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/16/bhima_jewellery.jpg?itok=_i2_1le-
Bhima Jewellers breaks stereotypes with its 'Pure as Love' campaign

MUMBAI: What is it like to be trapped in a body that you feel does not belong to you? To have your own inner and outer selves conflict with each other? And if that were not enough, to have the society look at you as a queer. These are emotions and thought processes that transgender persons and...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/15/milkybar.jpg?itok=FZFyNGcF
How Nestle Milkybar is bringing ‘Wonders of Ocean’ to kids in their homes

NEW DELHI: For kids, the last year was pretty desultory – stuck at home, no school to attend, no exciting outdoor activities to partake of. Things had been looking up, only for Covid to come knocking again – once again depriving the little ones of the endless possibilities and adventures that the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/15/puneet.jpg?itok=1zNHAM7A
Puneet Das elevated to Tata packaged beverages president India & south Asia

NEW DELHI: Tata Consumer Products (TCP) has elevated Puneet Das as president - packaged beverages, India and south Asia. Das, who has been associated with Tata Consumer Products since 2017, was earlier senior vice president- marketing for the India beverages business. Das takes over from Sushant...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/15/img_15042021_144434_800_x_800_pixel.jpg?itok=CsnE8att
MPL says ‘Hai Akal, Khelo MPL’ in IPL 2021 campaign

MUMBAI: Cashing in on the IPL fever, skill-gaming platform, Mobile Premier League (MPL) has launched its latest campaign on TV and digital media platforms. Revolving around the theme ‘Hai Akal, Khelo MPL’, the adverts feature a humanoid brain as the protagonist, driving in the message that anyone...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/15/ayushmaan.jpg?itok=WVCD9wKo
Ayushmann Khurrana is new face of Tecno Mobile

NEW DELHI: Smartphone maker Tecno has roped in actor Ayushmann Khurrana as its brand ambassador for the current calendar. With this partnership, Tecno hopes to drive visibility for its brand philosophy ‘Stop at Nothing’ and bolster its position among smartphone users.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/15/kaa.jpg?itok=XqoFA5zt
Kapiva assigns brand planning & creative duties to Enormous Brands

MUMBAI: Independent creative agency Enormous Brands has bagged the brand planning and creative duties of Ayurvedic brand Kapiva. The account was won following a multi-agency pitch and will be managed from the agency’s Mumbai office. As part of the mandate, Enormous Brands will now be responsible...

MAM Media and Advertising Account

Sign up for our Newsletter

subscribe for latest stories

* indicates required