MAM

Vodafone’s friendship day campaign urged people to befriend people for real

Campaign encourages people to unfriend virtually and befriend friends in real world

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/05/vodafone.jpg?itok=4HhSId5N

MUMBAI: A few days ago, Bollywood friends Neha Dhupia and Soha Ali Khan unfollowed each other on Twitter and Instagram causing a media frenzy and catching the attention of several fans and followers on social media. While the Bollywood paparazzi’s were still wondering the reasons for souring relations, the two actresses eventually revealed the reason on how they unfollowed each other so that they can catch up and befriend each other in real life. This was part of #FriendsUnPlugged campaign by Vodafone on Friendship Day. The initiative conveyed the message about the need to connect and communicate with our friends and loved ones in real world and not merely like, comment or share on their life’s updates on social media.

Come Friendship day and we get hordes of messages on different social media platforms. This Friendship Day, Vodafone through a social initiative urged people to disconnect from social media and connect with the friends in real life. The initiative encouraged people to make it a point to meet friends more often, rather than catching up online. The dependence on social media is so high that there is very little room left for actual, real world conversations. Social media updates conveniently tell us all we want to know about our friends’ life, but we are missing on the importance of face-to-face conversations.

Vodafone’s recently released #FriendsUnPlugged Friendship day video which was shared across social media platforms including WhatsApp.

Commenting on the campaign, Kavita Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, said, “Technology plays a significant part in our lives, but it has also managed to find different ways to get into and consume our friends/family time. We forget that offline social interactions had and will continue to have, more depth than any online conversations. Vodafone’s #FriendsUnPlugged campaign addresses this need to have real conversations. We hope that our campaign will encourage people to connect with our loved ones and create real memories. We are receiving lots of consumer love on social media as the campaign continues to win hearts across the country.”

Vodafone’s latest campaign is based on the insight that people have begun virtual life which is pushing them away from actual conversations and connect. Knowing or unknowingly most people today choose to look into their phones even as they sit across the table from someone.

Speaking about the concept behind the campaign, Kiran Antony, CCO, Ogilvy South and Team Vodafone, said, “Our Friendship Day initiative puts the spotlight on how online conversations have taken over face to face meetings. We innocuously rely on social media updates to know what’s happening in the lives of our friends and forget the importance of catching up for real. Through our film, we want to provoke more and more people and start a movement to prioritise real connections with friends over online chats.”

Earlier in 2017, Vodafone rolled-out #LookUp campaign that struck a chord with millions of Indians and encouraged them to have real offline conversations and create memories that matters. Vodafone since then has been building momentum around inspiring people to form stronger and more real bonds with their friends.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/zee.jpg?itok=JTXU8rub
The Advertising Club announces MARQUEE AWARDS 2019 celebrating marquee brand stories

MUMBAI: The global marketing and brand building paradigm has over the years evolved to encompass contemporary platforms, break through mediums and the dynamic digital ecosystem. The India marketing and advertising industry has also played a pivotal role in driving this change.  Such game changer...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/madinson.jpg?itok=aXytOZwr
Madison Media Group elevates Vinay Hegde as chief buying officer

MUMBAI: Madison Media has announced the promotion of Vinay Hegde as chief buying officer. He will report to Amol Dighe, CEO, Madison Media Ultra and head of investments. Madison Media’s buying teams across offices will now report to Hegde. Hegde takes over from Neelkamal Sharma, who has decided to...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/anad_0.jpg?itok=tVU8LWIN
Ashish Bhasin bags ‘South Asia Agency Head of the Year’ title at Campaign South Asia Awards 2019

MUMBAI: Dentsu Aegis Network (DAN) CEO APAC and Chairman India Ashish Bhasin has won ‘South Asia Agency Head of the Year’ Titles at Campaign Asia-Pacific's Agency of the Year Awards for the fourth time. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/hite.jpg?itok=M5kb2sVs
White Rivers Media Ranked 27th Fastest Growing Company in Deloitte Tech Fast 50 India 2019

MUMBAI: White Rivers Media, one of the fastest growing Indian independent digital marketing agency, today announced that it ranked 27th on the Deloitte Tech Fast 50 India 2019 list. This is a ranking of the 50 fastest growing tech, media and communications companies in India. Rankings are based on...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/carvaan.jpg?itok=InV6jdeq
BBC| Sadguru | Money Control| Film Companion and many more exciting podcast stations on Saregama Carvaan 2.0

MUMBAI: Saregama announced its tie up with eminent content providers to boost the podcast offerings of its recently launched product Carvaan 2.0, which also supports 5000 pre-loaded retro songs. Podcast line up now includes BBC, Sadguru, Money Control, Film Companion by Anupama Chopra, Popular...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/Prashan_Agarwal.jpg?itok=eZE7GFBQ
Gaana enters Shows and Podcast Originals segment

India's largest music streaming app, Gaana has announced its first batch of platform-exclusive line-up of podcasts and shows, including ‘Ummeed’ with Zakir Khan, ‘Confessions’ with Sunny Leone and ‘Life ki Ranneeti’ with Rannvijay Singha that will go live on Gaana in Nov-Dec’19.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/Christopher_Miglino.jpg?itok=irlGfw8e
SRAX BIGtoken is empowering people to own their digital data

The new-age customer is getting smarter. S/he knows the value of their digital data and how it is being used to serve the purpose of the biggest of the marketing giants. That time is not far when people will start demanding their data’s worth legally.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/redBus_Dhoni.jpg?itok=chslMw2m
MS Dhoni, redBus urge people to take control of their bus journeys

redBus has launched a large scale, 360-degree integrated marketing campaign, featuring its brand ambassador, MS Dhoni, highlighting the conveniences and advantages of using the redBus platform, as opposed to traditional methods of bus ticketing. It emphatically urges people to avoid being puppets...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/04/%23SahiBaat.jpg?itok=1TTsycy3
Lupin urges women to talk about vaginal hygiene with latest campaign #SahiBaat

Wavemaker, the media, content and technology agency of GroupM has created a quirky digital campaign for pharma major Lupin Ltd’s (Lupin) OTC arm Lupin Life featuring its new woman-care product, V-Bath. The campaign named #SahiBaat aims to build awareness among women around the usage of intimate...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories