MAM

×

Vitamin Stree’s latest campaign breaks down intersectional feminism

The latest episode of Scratching The Surface will show four women sharing their experiences

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/16/vitamin.jpg?itok=eZ212UnI

MUMBAI: Women-centric content platform Vitamin Stree is talking about oppression and inter-sectional feminism in its new campaign. The latest episode of its show ‘Scratching the Surface’ will try to break down the concept of intersectional feminism for the audience.

Speaking about the campaign, director Pooja Das Sarkar said, “It's hard enough to talk about feminism without getting some kind of backlash from people. But it's harder to really look within and check your own privilege even when you are talking about equal rights for women because we form a blind spot about it. Here is where intersectionality comes in - how other parts of one's identity - religion, caste, sexuality or ability also add to the marginalisation that one faces along with one's identity as a woman. The challenge was to explain this in terms that are easy to understand and break down the complexity of the issue without losing the meaning. We hope the "What is Intersectionality" video starts more nuanced conversations around gender and feminism in the Indian context.”

The episode will show Tanzila Anis Khan, Prachi Sharda, Dharti Patel, Neenu Kewlani talking about the oppression a gender faces because of the different identities they live with.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/parle.jpg?itok=8YGT5Xuc
No job losses yet, Parle senior category head Mayank Shah clarifies

MUMBAI: Parle Products Pvt Ltd, a leading Indian biscuit maker was in controversy because of the news spread on the layoff of over 10,000 workers due to the slowing economic growth and falling demand in the rural heartland which could cause production cuts.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/kinetic.jpg?itok=omfnq75t
Kinetic India powers Tata CLiQ Electronics campaign

MUMBAI: Kinetic Worldwide is a leading global player in the out-of-home (OOH) media industry and has successfully executed creative campaigns for a number of its clientele. Yet another success story is the Tata CLiQ Electronics campaign.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/asian.jpg?itok=rxzQUi_5
Asian Paints launches ‘Where The Heart Is - Season 3’

MUMBAI: There’s a big difference between a house and a home. While a house can be an expensively decorated sprawling spread, located in a prime area, it’s a home that carries within it the dreams, memories, and warmth of those who dwell in it.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/likee.jpg?itok=Qu1zAcsM
Likee creates guinness world record for its Independence Day campaign

MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. More than 1 lac Indians...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/spotify.jpg?itok=GqzmykPQ
Spotify’s Sunte Ja hits the high note with Indian consumers

MUMBAI: Spotify India’s first multi-lingual national TV-led campaign ‘Sunte Ja’ has struck a chord with consumers in the country with its strategic media mix of TV, OOH and Digital. This campaign follows Spotify’s first geo-localised and hyper-contextualised marketing campaign ‘There’s A Playlist...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/madison.jpg?itok=nU8EfzJb
Madison Media launches data-driven marketing and insights platform Datask

MUMBA: India’s foremost media agency, Madison Media today unveiled Datask, its proprietary consumer-based targeted marketing and insights platform, designed to identify and define personalised experiences at scale across creative, media and CRM. Datask drives customer-forward mar-tech capabilities...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/wm.jpg?itok=NKztnkeX
Paytm Wins BCCI Title Sponsorship Second Time in A Row, with able facilitation by Wavemaker & ESP Properties

Wavemaker and ESP Properties, GroupM’s sports and entertainment marketing agency, has collaborated and facilitated the renewal of the partnership between Paytm and BCCI for the title sponsorship rights for BCCI’s International and Domestic cricket matches at home from 1st September 2019 to 31st...

MAM Media and Advertising Sponsorship
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/Suchita_Salwan.jpg?itok=FnUf0pY1
Little Black Book audience is very high intent, says founder & CEO Suchita Salwan

Connecting more than 4 million users to about a hundred thousand brands across 10 cities in the country, Delhi-based discovery and recommendation platform Little Black Book (LBB) is leading a diverse route in the evolving world of content-led commerce.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/dabang.jpg?itok=aW_jbCER
JK Super Cement announces association with Dabang Delhi as Team Title sponsor in Pro Kabaddi League 2019

MUMBAI: JK Super Cement, India’s premier grey cement brand today announced its association with Dabang Delhi as the team title sponsor for the Pro Kabaddi League 2019. Under this partnership, the team players will endorse the brand and sport the JK Super Cement brand logo on their jerseys in all...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories