MAM

Virat Kohli launches Mobile Premier League in a campaign by Lowe Lintas

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/08/Mobilepl.jpg?itok=yPOc_b-d

MUMBAI: Following the appointment of Lowe Lintas Bangalore as its creative agency, Mobile Premier League has launched its maiden advertising campaign featuring cricketing-star Virat Kohli. The campaign celebrates budding heroes from the streets of India.

The campaign idea rests on the insight that for a billion-strong nation there are few national icons who inspire a sense of pride creating unconditional love and acceptance. Sportstars, in particular, attract immense reverence, respect and recognition, primarily because a sport marries nationalist pride, skills of the game, and fame. 'Ab har galli se niklega hero' packs this insight and fills this perceptional void of inspiring sport stars with avid gamers across the country.

Commenting on the maiden campaign, Sai Srinivas, CEO, Mobile Premier League said "We wanted to launch with a bang and ensure our first TVC resonates with our brand and customers, which is why we wanted to keep it young, full of energy, exciting and appealing to Indians across. You will see Virat Kohli in a completely new avatar; shaking a leg with the heroes of Mobile Premier League that resembles a  typical Bollywood song and dance celebration. Through this piece of communication, we hope to drive customer interest and build awareness about our brand, inspiring everyone to play MPL and win and become a Hero".

A series of four high-energy anthems rendered in unique local flavours celebrate heroes from across the country. Shot as a typical 70mm movie, with larger than life hero entry sequences, power-packed music to complement the on-screen grandeur, the films are fun to watch. Virat Kohli surprises with spell-binding moves even off the pitch.

Sagar Kapoor, Chief Creative Officer, Lowe Lintas says “Gaming as a category is fun and full of energy. Hence our idea and execution kept these at the heart of the thinking. The song and dance package the mood perfectly. The idea of "Har galli se niklega hero " is an exaggerated celebration of the avid gamer. Virat of course is the best person to present these gaming heroes, embodying the spirit of both the competitiveness and fun.”

“Our strategic perspective was that for a country of 1.3 bn, India has very few heroes. Not everybody can become a cricketer or an Olympic medal winner. MPL is a platform that democratises fame and fortune. Our creative idea stemmed from that context- Har Gully Mein Hero. With Virat Kohli’s superb off the pitch performance, we’re hoping that this campaign goes on to create even more success for MPL.” says Hari Krishnan, President, Lowe Lintas.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/tonic.jpg?itok=26bMlVp-
Tonic Worldwide selected as Finalist for Best Use of Images in the Shorty Social Good Awards

MUMBAI: Tonic Worldwide, an independent digital agency, has been selected as a Shorty Social Good Award Finalist for Aditya Birla Group’s - Art Made out of Air Pollution in the Best Use of Images Category.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/crompton.jpg?itok=Dxyph4xZ
Crompton Greaves will let you #CookSweatFree with ‘Air Buddy’

MUMBAI:  One of India’s foremost consumer durable brands, Crompton Greaves Consumer Electricals Ltd unveiled a new digital campaign - #CookSweatFree for its innovative kitchen fan ‘Air Buddy’ to highlight the ease of a sweat-free cooking without disturbing the gas flames in the kitchen.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/mc.jpg?itok=lSUrPhxM
McDonald’s launches two TVCs to promote festive “Ab Sabka Combo Chalega” offer

MUMBAI: To promote its offering of more than 30 combos a price of Rs 59, McDonald’s in West and South India (operated by Westlife Development Ltd through its wholly-owned subsidiary Hardcastle Restaurants Pvt Ltd) has launched two TVCs conceptualised by DDB Mudra, tapping into the festive season....

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/media.jpg?itok=gZyMOoo0
[Podcast] Media Minds: Brandintellé to help brands do smart marketing during economic slowdown

MUMBAI: With economic slowdown impacting the marketing budgets of the whole industry, it has become quite important for brands to adapt to smarter solutions to implement their strategies with minimal wastage of funds and avoid course correction as much as they can. That’s where platforms like...

MAM Podcasts
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/saint.jpg?itok=N7xr3B79
Saint-Gobain Gyproc unveils new brand campaign “Ceiling Nahi Feeling Hai”

MUMBAI: Saint-Gobain India Pvt Ltd-Gyproc Business, a market leader in gypsum-based solutions, launched a new brand campaign “Ceiling Nahi Feeling Hai” with a TVC that will leverage the ongoing festive season. With the insight that doing up one’s ceiling is an emotional experience, starting from...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/madinson.jpg?itok=be6jBLV8
Madison Media appointed as media AOR for Medlife

MUMBAI: Madison Media has been appointed as the Media AOR for Medlife—one of India’s largest e-health platforms. The account was won in a multi-agency pitch and will be handled by the agency’s Bangalore office – Madison Media Omega.  Earlier this year, Medlife.com had handed over its creative...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/ShopClues.jpg?itok=rYvAc2wE
Real Bharat's Shopping Paradise ShopClues Announces 'Maha Diwali Flea Mela' with discounts upto 85%

ShopClues, India’s preferred online marketplace for real Bharat has announced the beginning of its mega festive sale with the ‘Maha Diwali Flea Mela' which will be on till October 20, 2019, with massive discounts on apparel, jewellery, electronic gadgets, home appliances and grooming appliances.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/godrej.jpg?itok=J9m7Ux_w
Godrej Appliances puts best foot forward in India’s fight against e-waste

MUMBAI: Godrej Appliances, one of India's leading players in the home appliances segment, introduces a series of e-waste awareness campaigns and collection programs under its banner of India Vs E waste. This International E-waste Day, Godrej Appliances, makes the choice of responsibly disposing of...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/inox.jpg?itok=mnZEb_J2
INOX Launches ‘Megaplex’– World’s First Multiplex With Maximum Formats & Experiences

MUMBAI: INOX Leisure Ltd. (INOX), the fastest growing multiplex chain of the country, today launched ‘Megaplex’, world’s first multiplex with maximum number of movie viewing formats and experiences at Inorbit Mall Malad in Mumbai. The 11-screen spectacle built over 60,000 Sq Ft with a total seating...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories