MAM
Report on Shemaroo

Upstox urges us to take the first step towards investing

The brokerage firm recently signed on as official partner of the IPL.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/04/09/img_09042021_134824_800_x_800_pixel.jpg?itok=TRH89VcD

NEW DELHI: Days after announcing its association with the 2021 edition of the Indian Premier League (IPL), Ratan Tata-backed brokerage firm Upstox has rolled out a new campaign, Start Karke Dekho, that aims to promote better financial participation in the country.

By speaking to the fact that sometimes it’s all about just taking the first step, the campaign emphasises that with Upstox, investing is extremely simple and effortless, right from the get-go.

It features a series of videos capturing insights from everyday situations. The campaign’s underlying objective is to create financial awareness and foster an investment culture across the country.

The campaign includes commercials on television, OTT, digital, and social media platforms. While digital and OTT platforms are employed to reach out to target segments in metros and big cities, television dominates the media mix for tier-2, tier-3, and tier-4 towns.

Upstox co-founder & CEO Ravi Kumar said, “The most important aspect of the campaign is that it gives first-time users confidence to start their investment journey. At Upstox, we want to refresh the way investing is done in India, just like IPL has reinvented cricket as a sport in India. We believe that our campaign Start Karke Dekho will create a significant impact on the millions of young people who want to manage their funds better.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/11/photogrid_plus_1620723661454.jpg?itok=CRB1T4NS
Health & wellness platform cure.fit rebrands as cult.fit

KOLKATA: Health and wellness platform cure.fit has undergone a rebranding and will henceforth be known as cult.fit. The rebranding will be effective from 11 May and will be reflected across all channels, including its app and social media accounts. Over the past few years, cult.fit has become a...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/11/photogrid_plus_1620723522720.jpg?itok=daCjWncN
Telco gear maker HFCL posts PAT of Rs 84.67 crore in Q4

NEW DELHI: Homegrown telecom gear maker HFCL reported net profit of Rs 86.47-crore for the quarter ended 31 March 2021, a 1.6 per cent increase over the previous quarter's Rs 85.11 crores. In its earnings reports, the company mentioned it will continue to focus on next-generation and 5G portfolios...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/11/photogrid_plus_1620721988070.jpg?itok=H3UXZ5kr
PayTM pledges 100 oxygen concentrators, one oxygen plant for Covid relief

KERALA: Indian e-wallet and fintech company PayTM has pledged to donate 100 concentrators and one oxygen plant for Covid relief efforts in Gujarat. The donations were made to the Corona Sewa Yagna initiative spearheaded by Gujarat governor Acharya Devvrat.  PayTM has donated oxygen concentrators to...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/11/photogrid_plus_1620716582719.jpg?itok=qWI6hjXE
CoinSwitch Kuber assigns digital mandate to HiveMinds

MUMBAI: Hiveminds Innovative Market Solutions has been appointed by cryptocurrency investment platform CoinSwitch Kuber as its digital agency. The account will be handled by the HiveMinds team based out of Bengaluru.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/11/photogrid_plus_1620715513648.jpg?itok=f7nD0UBE
Starcom onboards Niti Kumar as chief operating officer

NEW DELHI: Media agency Starcom has strengthened its leadership team with the appointment of Niti Kumar as chief operating officer. She will be responsible for client deliverables, revenue growth, and new business development across the agency’s offices. Kumar will report to Starcom India CEO Rathi...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/11/sudhir_sitapati.jpg?itok=5c5mB4rc
Sudhir Sitapati moves on from HUL, to be replaced by Srinandan Sundaram

NEW DELHI: Hindustan Unilever (HUL) executive director foods and refreshment Sudhir Sitapati is moving on from the FMCG major. He will be replaced by Srinandan Sundaram, currently executive director - customer development. The appointment will be effective 1 July 2021. Sitapati is leaving the...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/11/augmented_reality.jpg?itok=F7Dw4fFF
How AR, VR is reshaping the world of advertising and marketing

KERALA: From wall paintings and posters to highly advanced digital medium tools, the world of marketing and advertising has undergone groundbreaking transformation over the years. And now, with the internet at customers' fingertips, marketers are making use of advanced technologies like virtual...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/10/photogrid_plus_1620646451370.jpg?itok=qm3hZ37J
BridgeLabz onboards Ravichandran Ashwin as brand ambassador

NEW DELHI: Tech employability incubator BridgeLabz has roped in cricketer Ravichandran Ashwin as its new brand ambassador. Ashwin will represent BridgeLabz in various capacities.

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required