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Unacademy launches new ad film 'Focus | First Law of Learning'

The ad film features quirky animations and an original soundtrack.

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Mumbai: Unacademy has released a new ad film ‘Focus | First Law of Learning’ to highlight another life learning from the cricket pitch of the IPL. In keeping with precedent, the film draws an interesting correlation between cricket and education and the need to stay focused.

The ninety-four-second long clip begins with the quintessential question, “Is baar IPL se kya seekha?.”

The film intersperses memorable match moments from IPL consisting of catches, run-outs and other on-field moments to deliver the importance of focusing to achieve one’s goals. As the film narrates through these highlights, it drives the message that emphasises the importance of ‘Focus’ and having a persistent and determined mind towards learning.

The film also showcases key shots of the players focusing on their catches and runs outs, despite various on-field distractions.

A key highlight of the film is the original soundtrack produced to further reiterate the message that focus is the first law of learning. The soundtrack has affirming lines like ‘Chahe Imtehaan ho Ya Khel ka maidaan ho Saara game focus ka hai’ and more to emphasise that whether cricket or academics focus makes or breaks a path.

Speaking about the launch, Unacademy chief marketing officer Karan Shroff said, “At Unacademy, we work with a central vision keeping the Learner at the core of all our decisions and especially our marketing campaigns are driven to empathise further with them in their strenuous journey of cracking goals. This year’s IPL campaign is also produced keeping a relevant life learning of focus of which we saw multiple instances during the game, helping Cricketers crack their goals. Learners go through multiple hurdles during their journey and through this film, we aim to motivate them to remain focused and determined towards their goals."

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