MAM
Report on Shemaroo

UC Browser’s Miss Cricket Campaign Makes Debut on billboard at New York Times Square

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/06/18/miis.jpg?itok=uhfwngJP

MUMBAI: After almost 2 months of fierce competition, UC Miss Cricket Contest, an exciting campaign from UC Browser, has come to an end, with the winner Nishi Singh featuring on a billboard at New York Times Square. The 21-year old new rising star has also received cash prize of Rs 10 lakh, while the first runner-up Pari Sharma and second runner-up Aishwarya Singh have won Rs 5 lakh and Rs 2 lakh respectively. The 3 winners have also made an appearance on the Indian edition of Vogue magazine.

Nishi Singh, winner of UC Miss Cricket, on the Nasdaq billboard at New York Times Square in June' 2018

UC Miss Cricket is India’s first online beauty contest driven only by users vote, without intervention from judges. Winner Nishi Singh, TV beauty from Mumbai, got the maximum “likes” on UC Browser for her warm and friendly personality.

On winning the UC Miss Cricket contest, Nishi Singh said: “Not just winning the competition, it has been a great journey altogether during the entire campaign of UC Miss Cricket 2018. I would like to thank UC Browser from the bottom of my heart for giving me this platform and helping me reach so many people. I have been able to connect with all my new-found fans over multiple social media platforms and I would also like to thank them for their votes and support. Winning the First Prize has been a dream come true, and getting my face on NY Times Square has been an icing on the cake.”

Winner of UC Miss Cricket-Nishi Singh (in the middle), Pari Sharma (First Runner-up, on the left), Aishwarya Singh (Second runner-up, on the right) at the Vogue photo shoot

UC Miss Cricket Campaign is driving increased Content Consumption and Engagement on UC Browser by Young Users

UC Browser witnessed a jump of 50% unique visitors during the recently concluded IPL 2018. Having transformed itself into a leading content distribution platform, UC Browser provided cricket fans with over 2.5 lakh articles, to meet the increased demand for specialized content from users. The total page views saw a jump of 24% this cricket season and the users spent 10% more time catching up on cricket news versus last year. With more interesting voting and engagement brought by the first edition of UC Miss Cricket Contest this year, the campaign contributed towards the highest single day page views of 220 million for the IPL Cricket related content and total engagement of 45 million on UC Browser.

“In line with our ‘faster speed, richer content’ strategy, we want to add more interactive content by introducing contests such as UC Miss Cricket. We hope to continue with this contest every year. India’s millennials love to express their voice by participating in online activities. With high content consumption and engagement, UC Miss Cricket is not only a platform for young girls but also for young mobile users to express what they like. We believe more and more advertisers will see the great value and potential on such a platform that reaches millions of young audiences across India. ” said Damon Xi, General Manager - India & Indonesia, UCWeb, Alibaba Digital Media and Entertainment Group.

The success of the first UC Miss Cricket Contest also created buzz on social media platforms. YouTubers Lalit Shokeen, Round2Hell and Madras Central added to the craze with their videos, generating combined views of a whopping 7.8 million.  Hashtags #MissCricket and #KeepScoring were also trending on Twitter while the video from Lalit Shokeen trended No. 1 on YouTube and Round2Hell’s video trended at No. 2.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/nata.jpg?itok=gbQacg50
Central’s new Insta-web series says #WomenWearItBetter

Women’s Day is all about celebrating the true essence of being a woman. To capture the same, Central has released a campaign called #WomenWearItBetter this Women’s Day.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/ad.jpg?itok=GOEL03Gt
Adidas celebrates Women’s Day with Watch Us Move campaign

In the run-up to International Women’s Day, global sportswear giant Adidas has launched Watch Us Move – a campaign to celebrate womanhood and their freedom of movement.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/green.jpg?itok=GVUWJUSx
Khud Bane Ho Toh, Greenply Banta Hain salutes the resilient human spirit

Furniture manufacturer Greenply Industries has launched a new set of TV campaigns Khud bane Ho Toh, Greenply Banta Hain, which celebrates the resilience of human spirit and highlights the journey of every self-made individual, from humble beginnings, sobering failures to their path of greatness.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/jl.jpg?itok=zKBzCkNx
Jaguar Land Rover to lay off a third of India workforce

Tata Group-owned Jaguar Land Rover (JLR) is undertaking its biggest ever retrenchment drive in its India operations, slashing its workforce by nearly a third, according to a report by Business Today.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/img_05032021_164913_800_x_800_pixel_0.jpg?itok=1Phc1LM1
Why Havells’ new ceiling fan is actually a ‘Feeling Fan’

MUMBAI: Leading FMEG Havells India has rolled out a new advertisement campaign for its technologically advanced ceiling fan category. Conceptualised by Mullen Lintas Delhi, the campaign “It's not just a fan, it's a ‘Feeling Fan’” showcases IoT (Internet of Things) enabled smart features like voice...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/img_05032021_160424_800_x_800_pixel.jpg?itok=aaC2jIRo
Ahead of Women’s Day, Reebok says ‘It’s A Man’s World’

MUMBAI: British-American footwear and clothing company Reebok has launched its latest campaign titled ‘It’s A Man’s World’ in association with MADWOMEN, an all-female creative collective. The campaign unveiled in the run-up to Women’s Day, featuring two collections comprising six iconic sneakers,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/cn.jpg?itok=U_UfaKjX
Chingari celebrates woman power with #SheGotSpark

MUMBAI: Homegrown short-video sharing platform Chingari is celebrating women power with its distinctive campaign #SheGotSpark. Find women from every walk of life as they share their courageous stories of proving themselves via their videos. The chosen few motivational videos get featured by...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/wpp.jpg?itok=QGpAFfmh
Facebook’s Dave Rolfe moves to WPP as global head of production

NEW DELHI: WPP has appointed Dave Rolfe to the new role of global head of production, WPP and Hogarth. Rolfe, who was most recently head of production for global business marketing at Facebook, will be based in Hogarth Worldwide, WPP’s creative production arm. He joins in March, reporting to WPP’s...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/q.jpg?itok=5GvkGIAf
Adaptability & speed key factors to get through tough times: SBI General’s Shefali Khalsa

That India’s banking and finance sector has witnessed explosive growth and expansion ever since the era of economic reforms was launched nearly three decades ago is not news. That this growth also fuelled new windows of employment opportunity for women in the BFSI sector is however not so well...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required