MAM

TVS Eurogrip's new marketing campaign positions the brand as 'The Bike Tyre Specialist'

Caters to the needs of the new age rider

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/23/tvs.jpg?itok=A561QNCx

MUMBAI: TVS Srichakra Limited, India’s leading 2 &3-wheeler tyre company, rolled out its new marketing campaign building on the ethos of its new brand TVS Eurogrip that was recently launched.The campaign includes a new brand film that accentuates the USP of the brand as a range of specialist high performance bike tyres. The TVC has been conceptualized and directed by R. Balki, one of India’s highly acclaimed filmmakers. The film highlights innovation, superior quality and high performance as key brand values.The TVC isyouthfulandcrafted to connect with the millennials. 

Commenting on the launch Mr. P. Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited, said, “As specialists in the bike tyre domain, we are geared  to lead our customers into the future of riding, with our range of technologically advanced and high performance TVS Eurogrip tyres. The new brand has a sporty and vibrant visual identity that connotes innovation, superior quality and high performance. The launch involves a high decibel 360 degree marketing campaign with TV, Digital and on ground activations. The new brand film highlights the long lasting performance and technology behindTVS Eurogrip.”

The brand film is built on the fundamental insight that bikes are the only vehicles that do not have a stepney / back up tyre. It hence highlights the need for the rider to be sure of his bike’s tyres. TVS Eurogripsatiates this need as The Bike Tyre Specialist with built in backup technology.The TVCalso talks about the newtechnological features of the tyres. The “Stepney on Bikes…you must be joking” campaign idea has been seeing a lot of chatter in the digital space.

Speaking about the new ad film, R. Balki said, “It was fun being seriously involved in a brand from the start again...talking to the marketing and technical teams, arriving at a proposition and a storyline. I normally try and avoid shooting ad films but I ended up having a blast filming this. I had the full support and understanding of the marketing team and alsoshot a few impromptu ideas. And for me ‘Bikes don’t have a Stepney and therefore the tyres have to be road proof’ was a simple powerful thought. All I had to make sure was that my other role in this campaign, as a film maker, was to capture this thought as well, and as simply as possible.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/national.jpg?itok=u_ufwmnH
Nihilent Donates Medical Equipment Worth INR 50 lakhs to Fight Covid-19 in Maharashtra

Pune-based global consulting and services company, Nihilent and its subsidiaries donated critical medical equipment worth INR 50 lakhs to the Directorate of Health Services in Maharashtra. As a part of their CSR initiative the firm gave 3,489 PPE kits and 7,500 N95 masks to combat Covid-19 in the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/Covid19.jpg?itok=8yZzR8F1
Covid2019 communication: Is it time to change OOH messaging?

NEW DELHI: It has been close to three months since the announcement of a nationwide lockdown in the wake of Covid2019 and even longer since the governments across states have been trying to promote the necessary social distancing and other precautionary measures via advertising. While there has...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/wunderson.jpg?itok=gMqpa7P5
Wunderman Thompson South Asia’s 21 Times Health

Wunderman Thompson South Asia’s report titled ‘21 Times Health’, is an incisive look at the effects of the coronavirus disease pandemic and the resulting lockdown on the health, pharma and wellness categories.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/anju.jpg?itok=cPm9TElF
Enterprise Ireland promotes Abhinav Bhatia as its new director- India & south Asia

MUMBAI: Enterprise Ireland, an Irish government organization that is responsible for venture capital investments and export development for Irish enterprises in world markets, today announced the promotion of Abhinav Bhatia as its new director for the Indian & South Asian region.  The new...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/cofrr.jpg?itok=zyNfqo_x
Coffy Bite Partners with Dinamalar to Host a Fun Quiz to Engage Children During Lockdown

In the spirit of creating LOTTE Moments through various LOTTE Fests, Coffy Bite, the iconic confectionery brand of Lotte India in partnership with Dinamalar hosted a quiz competition for children through the daily newspaper. This was an attempt to engage the children in a fun and exciting manner...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/bharat-pe.jpg?itok=uc8nm8RI
BharatPe appoints Ex-Walmart Labs' Ankur Jain as chief product officer

MUMBAI: BharatPe has strengthened its leadership team by appointing Ankur Jain as chief product officer. Ankur will be responsible for the complete product lifecycle and innovation at BharatPe. Jain is the fifth CXO at BharatPe and joins Vijay Agarwal (CTO), Nishit Sharma (chief revenue officer),...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/nrreaj.jpg?itok=j7bA8WZs
Hansa Customer Equity names Neeraj Pratap Sangani as COO

MUMBAI:  Hansa Customer Equity Pvt Ltd, part of the R K Swamy Hansa Group, has appointed Neeraj Pratap Sangani as the chief operating officer.  Sangani is an alumni of UCLA Anderson School of Management and a keen proponent of behavioural economics having completed his professional certifications...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/tconsult.jpg?itok=_6SB4v0P
WATConsult wins e-commerce mandate for Nobel Hygiene

Mumbai: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has won the e-commerce duties for Nobel Hygiene, India’s first and leading makers of adult diapers. For the record, the company owns the adult diaper brand - Friends, the baby diaper...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/Rohan_Mehta-Chandni_Shah.jpg?itok=HodTwN72
Digital marketing to see an upsurge in advertiser movement post-Covid

NEW DELHI: The Covid2019 pandemic has impacted the business community in a number of ways. However, the one industry that seemed to have gained from the pandemic is digital marketing. It was already growing at a rapid phase within the country and the lockdown came as a great catalyst for boosting...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required