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Turkish Airlines launches new commercial ‘The Journey’ at Super Bowl LIII

The film has been directed by Ridley Scott and produced by RSA Films

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MUMBAI: To mark the opening of Istanbul airport, its new home, Turkish Airlines teamed up with acclaimed filmmaker Ridley Scott to release a new commercial, ‘The Journey’, during the Super Bowl LIII on 3 February. A six-minute cinematic short film was simultaneously released on YouTube as well.

It is Scott’s first commercial in 15 years and stars actresses Sylvia Hoeks and Aure Atika. It has been produced by RSA Films. ‘The Journey’ shows the story of a chase across the city’s iconic landmarks.

Commenting on the campaign, Turkish Airlines chairman of the board and the executive committee M İlker Aycı said, “When viewers tuned into the Super Bowl on Sunday they were treated to a stunning portrayal of Istanbul in this thrilling film from Ridley Scott. We invite travelers around the world to join us on our journey and experience true Turkish hospitality at our brand new home at Istanbul airport.”

Director and producer Ridley Scott said, “Istanbul is an inspiring city to build a story around with  its beautiful     topography surrounded by water. The city is a powerful backdrop to the story that brings together the main characters in an exciting and spectacular way, much as Istanbul has done for generations.”

‘THE JOURNEY’ showcases Istanbul as the hub of Turkish Airlines and the new center of aviation for global travelers, which will be the world’s largest aviation hub with an annual capacity of 200 million passengers. Flying to more countries than any other airline, Turkish Airlines currently connects 306 destinations in 124 countries, which will expand as it moves its hub from the current Istanbul Ataturk Airport to the newly opened Istanbul airport.

Four promotional versions and a six-minute cinematic short film were created as well as a behind-the-scenes special that details the entire experience including interviews with the director and cast.

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