Truecaller shows why caller IDs are important in a new campaign with 'Dream Girl'

The collaboration is aimed at highlighting the importance of ‘Taking the Right Calls’

MUMBAI: Truecaller today announced a new awareness campaign in collaboration with Balaji Motion Pictures’ latest production, Dream Girl starring Ayushmann Khurana. The objective behind this collaboration is aimed at highlighting the importance of ‘Taking the Right Calls’ among Indian viewers, through a series of short videos that builds on the titular role played by the lead who pretends to be a dream girl in the film. The campaign films showcase actor Ayushmann Khurana addressing the fact that people are often subjected to fake calls and platforms like Truecaller can determine the ‘True Identity’ of the callers to protect themselves from spammers.

Speaking on the integration, Manan Shah, director marketing, Truecaller, said, “Spam and fake calls are continuing to cause discomfort amongst people. For the past decade, it has been our continuous endeavour to provide a safe and secure communication platform with our improved Caller ID and spam blocking features. This collaboration is intended to bring more awareness to Indian viewers through the big screen. We are looking forward to a successful release of the movie and wish the film to be a blockbuster hit at the box office.”    

Sharing her thoughts on the partnership, Ruchikaa Kapoor, head – marketing and brands, Balaji Motion Pictures, said, “We are delighted to associate with Truecaller for our film Dream Girl. There’s always a name behind the number who is calling you and in this case, it’s DreamGirl - Pooja. This association synergises well with the theme of our film and is an innovative way to reach out to audiences. Associating with a widely used caller ID app like Truecaller has given us an edge in spreading awareness about the film by staying true and relevant to the context of the film.”

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