MAM
Report on Shemaroo

True Balance celebrates Christmas for a cause

Gifts food and blanket to the underprivileged

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/24/true.jpg?itok=uONkPBYm

MUMBAI: Mobile wallet service provider, True Balance made Christmas merrier for the underprivileged this year as its team decided to celebrate the festival of joy with them.

With the theme – “Christmas for a Cause, be a True Santa”, the team of True Balance gave warm food and blankets to the homeless and needy people on the streets.

The brand mentioned in an official statement, “Christmas is all about spreading love and joy and what can be more joyous for somebody than giving. Aptly titled—Be a True Santa This Christmas—the initiative has been taken by Balancehero India. The movement urges people to go out and donate warm clothes, blankets and food to the homeless.”

True Balance founder and CEO Charlie Lee said about the initiative, “The smiles it bought on the faces were priceless.”

True balance has also launched its first creative video on the initiative to spread the word and make people bring out the Santa in them.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/10/img_10042021_125152_800_x_800_pixel.jpg?itok=cuTzE2Bk
Rahul ‘The Wall’ Dravid’s calm facade cracks in new Cred ad

MUMBAI: How many times have you seen the Indian cricket team’s former captain Rahul Dravid lose his cool and holler at an opponent? Chances are nil. Known for his calm and gentlemanly temperament, both on and off-the-field, ‘The Wall’, as he’s been dubbed for his rock solid Test match innings, has...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/10/img_10042021_114626_800_x_800_pixel.jpg?itok=pmEz9LNP
After Ekatvam, Tanishq highlights India's cultural diversity in new campaign

NEW DELHI: After being brutally trolled for its controversial Ekatvam campaign last year, it would seem that jewellery brand Tanishq has learnt its lesson. Instead of fixating on a particular religious community, the brand is playing up the unity in diversity sentiment in the new brand proposition...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/10/img_10042021_111338_800_x_800_pixel.jpg?itok=Uzt32lPb
Krista Thomas joins InMobi Marketing Cloud as SVP & global head – marketing

NEW DELHI: InMobi has onboarded ad tech veteran Krista Thomas as the senior vice president and global head of marketing for its marketing cloud platform. In her new role, Thomas will utilise over 20 years of experience working in the media and marketing industries to expand the awareness and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/09/img_09042021_134824_800_x_800_pixel.jpg?itok=dathKWZo
Upstox urges us to take the first step towards investing

NEW DELHI: Days after announcing its association with the 2021 edition of the Indian Premier League (IPL), Ratan Tata-backed brokerage firm Upstox has rolled out a new campaign, Start Karke Dekho, that aims to promote better financial participation in the country. By speaking to the fact that...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/09/img_09042021_134031_800_x_800_pixel.jpg?itok=vO388T74
No limit on happiness: Axis Bank plays up moments of little joys

NEW DELHI: Axis Bank has released a multi-film campaign for its cards portfolio. The campaign, conceived by Lowe Lintas Mumbai, focuses on the small moments of joy to promote the bank's credit card offerings. In these series of ad films, Axis Bank has taken an emotion-driven approach, in line with...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/09/photogrid_plus_1617950947967.jpg?itok=UjMGezc-
GroupM India assigns new roles to Vinit Karnik and Karthik Nagarajan

MUMBAI: In a bid to bolster its core leadership, GroupM India has elevated and assigned new responsibilities to GroupM business head - entertainment & sports practice (ESP) Vinit Karnik and Wavemaker India chief content officer Karthik Nagarajan. Karnik will take over the new role of head –...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/09/punjab.jpg?itok=XNW-p4aJ
Bodycare Creations signs on as official partner of Punjab Kings

MUMBAI: In a testimony to the league’s immense popularity with female audiences, Indian innerwear brand Bodycare Creations has signed on as official partner of the Punjab Kings franchise in the upcoming season of the Indian Premier League (IPL) which begins on 9 April.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/09/taj_mahal-tea.jpg?itok=R8cIW0Uf
Slow down with a cup of tea, says Brooke Bond Taj Mahal

MUMBAI: We live in a world that celebrates speed, where keeping busy is how we measure our happiness. We passionately make plans and feel delighted in chasing them. But the truth is, that life’s most rewarding moments aren’t found in grand plans or great adventures. Instead, they are found when we...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/08/gaming.jpg?itok=GeGMnS7j
Gaming revenue surged 20% in 2020, audience more diverse: Essence report

MUMBAI: Last year, the world stayed at home. Outdoor divertissements like live sports and events, and catching a movie at the multiplex were off the table, owing to the Covid2019 pandemic. People had to find new ways to distract themselves from the grim reality; apart from online video streaming,...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required