NEW DELHI: Bicycle lovers are on the constant look out for the perfect machine to suit their lifestyle and riding requirements. Hero Cycles’ new campaign is a shout out to those bikers searching for a bicycle that perfectly matches their needs.

With its focus on introducing India’s bikers to the diverse and versatile world of premium bicycles, Hero Cycles’ new campaign #ThePerfectMatch has created a strong buzz among a large number of bicycle lovers.

Every cycle has its own purpose and is built for different personalities. Similarly, every rider has his/her own requirements. Some bikers are looking for bikes that help them meet their fitness goals, others are looking for an adventure experience of biking across difficult terrains. Yet others have a basic requirement such as commuting to the office or riding to a coffee joint.

Hero’s digital campaign aims to engage India’s urban bicycling community in a discussion about what they expect from a bicycling experience and introduce them to the perfect bicycle designed to suit their needs. A parallel aim of the campaign is to generate greater awareness about premium bicycles and encourage millennials to take up cycling as a lifestyle and fitness activity.

“Unlike 20 years back when the Indian bicycle market offered only select products with limited diversification and just a handful of lifestyle bikes, the market today is replete with a large range of products. Every bicycle is created to serve a different purpose and suit a different personality. However, bike lovers often do not understand the technical variations in products and how they boost a different kind of riding experiences. Our campaign #ThePerfectMatch aims to engage bicycle lovers and help them find the bike they are looking for,” said Hero Motors Company chairman & MD Pankaj M Munjal.

The Covid2019 pandemic gave cycling a major push across the world as more people turned to the two-wheeler to avoid crowded public transport systems and to achieve their fitness goals. In India as well, the demand for bicycles surged in the post Covid with fitness and lifestyle bikes being particularly sought after.

The key brand highlight of this 45-day #ThePerfectMatch campaign is Hero’s premium range Hero Sprint and, Sprint Pro a collection of high performance lifestyle, fitness and sports bikes that appeal to the millennial consumer.