MAM

The United Nations Covid2019 Response Creative Content Hub selects two entries from 22feet Tribal Worldwide

‘Everyday World Heroes’, ‘Saving Sumbo' selected at global level

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/05/07/ddb_0.jpg?itok=792MHEw1

MUMBAI: The UN Covid2019 Response Creative Content Hub, a joint initiative of The United Nations (UN) and The World Health Organisation (WHO), has selected two entries from 22feet Tribal Worldwide, part of the DDB Mudra Group, to help stop the spread of Covid-19. The entries were submitted by the agency in response to UN’s open call out to creators across the world.

The World Health Organisation (WHO), which leads and coordinates the global health response to coronavirus, invited creators/ artists across the globe to produce and submit artwork that will educate, uplift, and inspire individuals and communities through this global crisis. The creative brief was to create an impactful illustration, audio, video, concept etc. to convey one of the UN messages, such as personal hygiene, physical distancing, know the symptoms, kindness contagion, myth-busting and do more, donate.

An illustration talking about our ‘Everyday World Heroes’ and an 8-bit Game concept, ‘Saving Sumbo’, created by the team at 22feet Tribal Worldwide were some of the selected entries among a whopping 17,000 submissions from 143 countries in 20 different languages.

22feet Tribal Worldwide NCD Debashish Ghosh said, “This is one of the reasons we came into the industry, to begin with, isn’t it? When the UN issued a call to arms and provided a tinderbox of tools, the challenge was inspiring - it tested our ingenuity to create something effective, accessible and shareable with a strong emotional tug. The fact that this was not tokenism fired us up even more. We are very proud to have contributed to this global effort.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/truecaller.jpg?itok=heBNFDYl
Decoding what Truecaller's #ItsNotOk campaign is all about

NEW DELHI: Buzz goes the phone and your heart lurches. The device that was once your friend, ally, confidant, in front of which you used to grin and preen, scares you now. You're scared to pick it up, to read the passive-aggressive, even threatening messages from someone who wants to 'start off as...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/shivani.jpg?itok=MrRcEgcc
Lowe’s India names Shiwani Varma Vyas associate director corporate comms & CSR

NEW DELHI: Lowe’s India has appointed Shiwani Varma Vyas as associate director – corporate communications and CSR. Vyas will partner with the leadership and HR team to drive all internal and external communications in India. Additionally, she will also own and drive the company's overall CSR...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/brandit.jpg?itok=rp8PAcrv
The Souled Store assigns PR mandate to BRANDiT

NEW DELHI: Pop culture merchandise retailer The Souled Store has awarded its PR mandate to BRANDiT communications. The agency will be responsible for handling the reputation management, crisis communication and influencer engagement for the brand.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/jos.jpg?itok=o6L5IGL2
Jos Alukkas questions status quo of women in India

New Delhi: South India-based jewellery brand Jos Alukkas has launched a powerful film on women’s freedom with the aim to drive real conversations and spark a change in the long-term repressive mentality against women across the country.  

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/better.jpg?itok=_0y_9xmU
Betterplace appoints Pitchfork Partners as their strategic communication consultant

Betterplace, India’s largest tech platform for blue-collar workforce management has appointed Pitchfork Partners as its public relations counsel following a multi-agency pitch. Pitchfork Partners will work closely with Betterplace to elevate the brand’s reputation and strengthen its position as an...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/port.jpg?itok=Gpd5TIWz
Hamdard Laboratories launches twelve new Unani medicines

Continuing with their mission to make India healthy, Hamdard Laboratories (Medicine Division), India’s most trusted Unani brand, has launched twelve new OTC (over the counter) medicines to build strong body immunity and treat illness like fever, cold, cough, etc. Hamdard’s latest offerings continue...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/medimix.jpg?itok=xFVnZM2S
Why Medimix wants you to ditch glycerine soaps this winter

NEW DELHI: Ayurvedic brand Medimix under Cholayil Pvt Ltd has unveiled a new campaign for this winter that urges customers to ditch their normal soap and switch to Medimix Natural Glycerine soap. The brand has launched a digital campaign highlighting the importance of using a natural glycerine soap...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/mediavon.jpg?itok=5MIpD2wZ
MediaCom unveils new agency identity and proposition

NEW DELHI: To help clients “see the bigger picture,” global public relations and communications company MediaCom has unveiled its new identity and proposition of “moving forward.” This is the agency’s first rebranding exercise in three decades. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/gaurav.jpg?itok=NiCBQSJm
Gaurav Nijhawan elevated to Citi bank VP-marketing

NEW DELHI: Investment bank and financial services corporation Citi has promoted Gaurav Nijhawan to the post of VP-marketing in India. He was earlier the AVP for brand marketing. A professional with over a decade of experience in the industry, Nijhawan joined Citi in 2016 as a brand manager. He has...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required