MAM

Tetra Pak gives Mumbai a new recycling anthem

Tetra Pak gives Mumbai a new recycling anthem

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/07/31/class.jpg?itok=t-zsUm3h

MUMBAI: Tetra Pak recently launched a quirkly new ad to inspire Mumbaikars to recycle their Tetra Pak cartons. A part of Tetra Pak’s on-going consumer awareness campaign  ‘Carton Le Aao, Classroom Banao’ this rap is composed by popular rapper, Emiway Bantai, who enjoys a fan base of over 1.5 lakh Mumbaikars across social media platforms. 

The rap is all about how Mumbaikars can simply deposit their used Tetra Pak cartons at any of the deposit centres set up by Tetra Pak across Mumbai. These cartons are then recycled to create classroom desks and other useful things for schools for the lesser-privileged.

South and South East Asia communications director Jaideep Gokhale said, “Sustainability and recycling are an intrinsic part of our organisational ethos. We have been working ahead of the curve for over 15 years to set up a viable recycling ecosystem for our paper-based cartons. Today, Mumbai has more than 175 deposit centres for used cartons, and we urge Mumbaikars to make the most of these and bring back their used cartons for recycling. We hope that this quirky, yet inspiring, rap video will take our message to millions of Mumbaikars, and inspire them. Our message is simple – bring us your used cartons, and we will recycle them to create something useful.”

Today, Mumbaikars can deposit their used cartons at 45 Reliance Retail and Sahakari Bhandar outlets and over 130 other deposit points across the city of Mumbai. This initiative is designed to mobilise consumers to make a behavioural change and create a positive environmental impact.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/mama.jpg?itok=Qs8ZJDtP
Mamaearth celebrates #GoodnessInside as brand purpose

NEW DELHI: Mamaearth, the toxin-free personal care startup, announces its brand purpose as “Goodness Inside”. Mamaearth’s latest video brings forth this idea of ‘Goodness is a Choice’ to its consumers. It is a digital and social media led campaign with the key message that goodness isn’t a...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/madison.jpg?itok=xE4OgoG_
Madison OOH launches OTS measurement updates for Covid2019 unlock periods

NEW DELHI: The Covid2019 lockdown has significantly changed the user mobility (traffic flow patterns). The current traffic movements are very different when compared to the pre-Covid2019 lockdown movements, and are quite unpredictable. Realising this unpredictable outdoor scenario, Madison decided...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/wavemaker.jpg?itok=RMn0WYiu
Mother Dairy collaborates with Wavemaker and Radio City to launch #RishtonKiImmunity

NEW DELHI: The recently launched butterscotch flavoured Haldi Milk by Mother Dairy has already received huge positive response. To spread the awareness further, Wavemaker in collaboration with Radio City have launched the latest campaign #RishtonKiImmunity.      The campaign aims at celebrating the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/vistara.jpg?itok=IhsMQMlM
Vistara urges travellers to follow ‘flyercode’

NEW DELHI:  Vistara today announced ‘FlyerCODE’ – a set of simple and important considerations for customers to follow for a safe flying experience. An extension of airline’s campaign #FlyingFeelsSafeAgain, the #FlyerCODE is recommended in response to the airline’s recently concluded  customer...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/sbi.jpg?itok=4UTE_tFG
SBI Life launches ‘Apno ki #PoornaSuraksha’ campaign

MUMBAI: SBI Life Insurance, today, unveiled its new product campaign ‘Apno Ki #PoornaSuraksha’, highlighting the product’s (SBI Life’s Poorna Suraksha) dual protection feature which offers complete financial immunity by providing both Life cover and protection against 36 critical illnesses in a...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/saatchi.jpg?itok=adk785Yp
L&K Saatchi & Saatchi strengthens creative team in Mumbai

Mumbai: L&K Saatchi & Saatchi India has announced two key appointments for its creative teams in Mumbai. Joining the agency are Chandani Samdaria, who comes on board as senior creative director and Nikita Goswami who has joined as creative director. The duo will report to L&K Saatchi...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/Melissa%20Hobley.jpg?itok=bqGnpwwF
OkCupid's digital campaign #AllyOfLove in the times of virtual dating

NEW DELHI: The Covid2019 pandemic has changed the rules of the dating game and so dating apps have had to strategise ways for couples to meet online, converse and also find romance in it. The dating platform, OkCupid recently celebrated pride month 2020 with a lot of conversation-starting campaigns...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/kan.jpg?itok=lWGr3n-Z
Covid2019 did not upset top brands’ growth: Kantar report

NEW DELHI: According to Kantar’s Brand Footprint 2020 report, brands including Parle, Amul, Clinic Plus, Britannia and Ghadi emerged as the topmost chosen brands in the country in 2019. The report is an annual ranking of FMCG brands based on the Consumer Reach Points the brands scored in a year....

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/neha.jpg?itok=OfKH-kar
Affiliate marketing: The new rage in the post-Covid2019 world

The Covid2019 outbreak has affected the marketing budgets of brands. The situation, despite being difficult, throws up opportunities to be innovative and get aggressive on new-age marketing strategies. While digital marketing has been in vogue for some time now, within this domain, several brands...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required