MAM

Taproot Dentsu creates launch campaign for Shaze’s hosting collection

It will be for its new collection of barware and brew-ware.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/10/shaze.jpg?itok=bwSAcvTa

MUMBAI: Shaze, the premium luxury retailer, has partnered with Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network, to launch its keenly anticipated hosting collection of barware and brew-ware with its latest campaign. Since its inception a decade ago, the brand has carved a niche for itself in the designer jewellery and home décor categories. The decade-old company known for its figurines and jewellery, will be seeing a revamp in its product offering with this launch.

The hosting collection heralds a new vision of thoughtful design that creates moments of magic and mystery, brought to life with the expertise of the London based firm, Seymourpowell.

Along with the collection, the campaign will also be the first exposure to the brand’s new proposition “Shine by Design”, an apt commentary on the product and the consumer who desires to be noticed. Conceptualised by Taproot Dentsu Mumbai, the campaign is live across films, outdoor, in-store branding, influencer outreach and more.

Commenting on the association and campaign, Samrat Zaveri, MD, Shaze Luxury Retail said, “Our hosting range is the result of months of loving craftsmanship. After putting in a lot of efforts into its intricate designing, we were absolutely sure that we had a winning collection. Taproot Dentsu has created an advertising campaign that is worthy of this collection and we are very happy to have them as our communication partner. We have big plans for Shaze, so watch this space as there’s lots more to follow."

Commenting on the campaign, Santosh Padhi, CCO and Co-founder, Taproot Dentsu said, "The lovely hosting collection has been designed by some of the world’s best designers. It was important for us to be true to the range and weave stories around the hosting collection, at the same time celebrate the host by a new-age inspiring narrative, "Shine by Design" is a true insight that seamlessly bridged the host and collection."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/phonepe.jpg?itok=se5NI-si
PhonePe launches “Karte Ja. Badhte Ja.” with Aamir Khan and Alia Bhatt

MUMBAI: PhonePe, India’s leading digital payments platform today announced the launch of its new brand campaign “Karte Ja. Badhte Ja.” featuring Bollywood superstars Aamir Khan and Alia Bhatt.  PhonePe is also the official co-presenting sponsor for the television broadcast of VIVO IPL 2020, and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/shalimar.jpg?itok=kA_PqWRm
Shalimar Paints has launched its new latest campaign 'ColourALife'

MUMBAI: Iconic paint manufacturer Shalimar Paints, being a responsible corporate has taken a proactive initiative to bring colours to the lives of the blind kids. To introduce the concept of #ColourALife, the brand has transformed the recovery rooms of eye hospitals by painting them with vibrant...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/shefali.jpg?itok=d9QkB1EA
Star Sports campaign for ICC Women’s T20 WC 2020 featuring Shafali Verma

MUMBAI: Star Sports has launched a new campaign #TakeOnTheWorld featuring sixteen-year-old Shafali Verma, ahead of the ICC Women’s T20 World Cup set to begin Friday on 21 February 2020. #TakeOnTheWorld uses glimpses of Shafali’s childhood to bring alive her single minded-focus and passion to play...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/82_5_Communications.jpg?itok=6_mG6nHV
82.5 Communications makes a mark in year one

MUMBAI: It’s a toddler and it is already boasting of achievements attributable to the big boys in advertising. Mumbai-hqed creative boutique Eight Two Point Five ( 82.5) Communications is the agency we are referring to. It came into existence just a year ago (26 January), as a reincarnation of...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/Love.jpg?itok=rW62xHtg
Brands and Valentine's Day campaigns 2020

MUMBAI: Love is in the air and Valentines’s day is not just an occasion for those who love to connect but also for brands to connect with their consumers. This year too, brands are leaving no stones unturned to grab customer’s attention and promote their products. Brands are trying to break the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/13/sanjit.jpg?itok=6I11kh-j
MyTeam11 appoints Dentsu X as the Digital agency on record

MUMBAI: MyTeam11 - One of India’s leading fantasy sports platforms, today announced the appointment of Dentsu X as their digital agency on record, in furthering their consumer and media outreach program for the upcoming season. MyTeam11 who boasts of a subscriber base of ten million plus presently...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/13/watches.jpg?itok=CBDsiyze
Helix celebrates self-love, life and friendship with the launch of their new collection

MUMBAI: This Valentine’s Day, building on the philosophy of love and friendship, Helix has launched its new trendy collection catering to the needs and wants of Gen Z. The collection is an ideal amalgamation of style and comfort, making it an everyday essential for youngsters. The trendy collection...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/13/lic.jpg?itok=RpSAJJI4
The LIC of India launches its new digital campaign, goes offline to promote the same

MUMBAI: The LIC of India which recently launched a new digital campaign to promote the importance of life insurance in different phases of life, has taken the campaign offline to reach out and engage with the audience, bringing in a personal touch. The campaign called - Smart logon ki clear hai...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/13/alexa.jpg?itok=IeHZXL7l
Here’s how Amazon Alexa is celebrating love this Valentine’s Day

MUMBAI: It’s that time of the year again when there’s a certain magic in the air. When everything takes a little more colour, looks a little prettier, and sounds a bit sweeter. To be in love like that, knows no boundaries; be that of colour, community, age, or gender.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories