Supradyn Immuno+ partners with Lowe Lintas for new campaign
Mumbai: Supradyn Immuno+ has rolled out a new campaign urging consumers to unlock their inner strength by taking a daily booster shot.
The campaign further creates awareness on how the combined power of nature and science can help achieve upto 100 per cent immunity confidence
Conceptualized by Lowe Lintas Mumbai, the campaign is rooted in the growing importance of immunity boosting in an age of new infections. Its campaign perpetuates awareness on how adding a multivitamin to our diet can help unlock daily and long-term immunity needs, thus further drawing curtains on the benefits of Supradyn Immuno+.
The campaign is already live across the brand’s online platforms and is being promoted via TV spots, digital ads and other online and offline mediums.
The pan-India campaign aims at targeting young Indian consumers aspiring to live in their prime, across all its key markets. The launch is further supported by the new and unique formulation of Immuno+, a perfect blend of science with natural ingredients like haldi and tulsi to cater daily immunity requirements.
Bayer Consumer Health Division India country head Sandeep Verma said, “The covid pandemic has caused consumers to reset their focus, making immunity key for every household. This presented a need for an authority to come in and help simplify and educate how people could ensure maximum immunity. The launch of Immuno+ marks an important milestone for Supradyn which in its six-decade-long rich legacy has been helping consumers make self-care more accessible.”
Talking about the campaign, Bayer Consumer Health India marketing and digital head Ritu Mittal commented, “Timeless natural immunity boosters like tulsi (holy basil) and turmeric have been long known to us Indians as our go-to home remedy. With its rich anti-viral, anti-inflammatory and antibacterial properties, the power of these natural ingredients when combined with science can help boost one’s immunity. Rooted in this insight, Supradyn’s new campaign for Immnuo+ lays emphasis on the brand’s role in enhancing one’s daily and long-term immunity needs, thus encouraging consumers to add Supradyn Immuno+ to their daily diet for 100 per cent immunity confidence.”
Speaking of the creative side, Lowe Lintas executive director Tasneem Ali said, "We are delighted to be a part of the launch of Supradyn’s Immuno+, a milestone that brings to light a timely conversation around boosting immunity in a simple yet memorable form. Our take on the brief from the get-go was to create a campaign that not only educates our audiences but also gives them a first-hand solution. The light-hearted film will make the consumer stop and reflect on ways to achieve 100 per cent immunity confidence.”
The campaign film showcases how people have grown more conscious towards boosting immunity in a post pandemic era. The mere idea of taking booster shots daily might sound bizarre, but when combined with the power of nature and science, one Supradyn Immuno+ with your daily diet can help enhance one’s immunity.